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Custom Back-to-School

Customizable features are added to school supplies for creative engagement

Implications - Enhancing the back-to-school process, parents are turning to custom-made products to add an interactive element to the school preparation process. Allowing both kids and parents the opportunity to customize everything from shopping lists to school accessories, these products speak to a need for not only more personalized products, but also a way to make experiences like preparing for school more interactive and immersive in nature.
Workshop Question - How can your brand design with customization in mind, for a more interactive and engaging consumer experience?
Trend Themes
1. Customization Trend - Consumers demand personalized and interactive experiences when preparing for school or shopping for back-to-school products.
2. Collaboration for Marketing Purposes - Companies team up with social media influencers or other established brands to distribute products or communicate with younger audiences.
3. Modular and Multifaceted Products - Consumers seek out products that provide customization options and multifunctional capabilities, such as customizable backpacks or versatile pens.
Industry Implications
1. Retail and E-commerce - Companies can leverage customization, collaboration and intelligent software solutions to improve back-to-school purchasing and increase engagement and interaction with customers.
2. Education and Classroom Supplies - Enhancing classroom materials, workbooks, and art supplies with customized solutions can foster a more interactive, imaginative and playful learning environment.
3. Marketing and Advertising - Brands can partner with popular social media stars to reach the youth audiences with whom they resonate, encouraging brand loyalty and customer engagement.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
262,762 Total Clicks
Date Range:
Jul 15 — Jul 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Affordable Custom Backpacks
Affordable Custom Backpacks
BARKER Bags Makes Customizable Backpacks for Students
BARKER Bags & Accessories aims to make customization affordable with the Kickstarter launch of its Yuba and Lincoln Backpack. With removable handles, pockets and straps, users gain the ability... MORE
Personalized School Supply Deliveries
Personalized School Supply Deliveries
This Company Sends Parents Custom School Supply Kits
A company called ‘EduKit’ is helping parents skip the annual back-to-school shopping trip by delivering custom, budget-friendly school supply kits directly to their door. EduKit helps... MORE
Customizable Sneaker Kits
Customizable Sneaker Kits
LOOP Provides Colorful Laces for Creating Custom Sneakers
The minute you purchase a pair of shoes and put them on, they become your own—but LOOP makes its products feel less off-the-shelf and more like custom sneakers. The LOOP concept was developed by... MORE
Child Author Kits
Child Author Kits
Lulu.com's 'IlluStory Junior' Lets Kids Write, Draw and Publish a Paperback
At some point in elementary school, young kids are usually challenged to turn themselves into child authors and illustrators by drawing and writing their own books from scratch. While this idea... MORE
Social Shopping List Tools
Social Shopping List Tools
Target Teams Up With Web Influencers for a Custom Shopping Platform
American retailer Target recently teamed up with recognized social media influencers for their latest venture, an interactive shopping list tool that can be downloaded on their website. The virtual... MORE
Versatile Stamping Pens
Versatile Stamping Pens
The Nekozukan Name Pen Can Be Used For More Than Handwriting
If you’re a lover of all things stationery, you are going to enjoy the Nakozukan Name Pen. This innovative writing tool is a multifaceted product that contributes far more than just standard... MORE
Customizable Sock Kits
Customizable Sock Kits
The Color-In Socks from Crayola Allow Consumers to Customize Their Hosiery
Crayola’s new Color-In Socks put a fun DIY twist on a common accessory.Whether you’re looking to add some flair to your wardrobe or simply trying to match your socks to your outfit, this... MORE
Sketchpad Calculators
Sketchpad Calculators
Perpetual Kid's DIY Calculator Supports Arts and Mathematics
Kids are often forced to choose between being practical or creative as they age, but the DIY Calculator from Perpetual Kid supports both endeavors. The fun calculator begins as a blank sheet that... MORE

Related Examples

play_circle_filledCustomizable Watch Collections
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Handbag Customization Kiosks
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Social School Supply Services
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Lightweight Hiking Hosiery
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Monogrammed Stationery Stickers
Monogrammed Stationery Stickers
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The Mininch Tool Pen is a Conveniently Sized Multi-Use Gadget
Athletic Sock Collections
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All-In-One School Folders
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'Crayonpang' Adds Animation and Mobility to Each Colorful Drawing
Highly Customized Storybooks
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Lost My Name is a Cleverly Personalized Picture Book for Children
Eco-Friendly Sewing Camps
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This Non-Profit Camp Teaches Children About Sewing and Fashion Basics
Book Spine Locker Art
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These Lockers Feature Hand-Painted Novel Spines to Encourage Reading
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Classroom Connectivity Kits
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The Vegetarian Calculator Measures the Impact of a Vegetarian Diet
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This Byrant Park Pop-Up Celebrates the Target x Lilly Pulitzer Collection
Color-Shifting Sneakers
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Kid-Friendly Tablets
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