Customizable features are added to school supplies for creative engagement
Implications - Enhancing the back-to-school process, parents are turning to custom-made products to add an interactive element to the school preparation process. Allowing both kids and parents the opportunity to customize everything from shopping lists to school accessories, these products speak to a need for not only more personalized products, but also a way to make experiences like preparing for school more interactive and immersive in nature.
Workshop Question - How can your brand design with customization in mind, for a more interactive and engaging consumer experience?
Trend Themes
1. Customization Trend - Consumers demand personalized and interactive experiences when preparing for school or shopping for back-to-school products.
2. Collaboration for Marketing Purposes - Companies team up with social media influencers or other established brands to distribute products or communicate with younger audiences.
3. Modular and Multifaceted Products - Consumers seek out products that provide customization options and multifunctional capabilities, such as customizable backpacks or versatile pens.
Industry Implications
1. Retail and E-commerce - Companies can leverage customization, collaboration and intelligent software solutions to improve back-to-school purchasing and increase engagement and interaction with customers.
2. Education and Classroom Supplies - Enhancing classroom materials, workbooks, and art supplies with customized solutions can foster a more interactive, imaginative and playful learning environment.
3. Marketing and Advertising - Brands can partner with popular social media stars to reach the youth audiences with whom they resonate, encouraging brand loyalty and customer engagement.
