'Swatch X You' Lets Consumers Design Their Own Playful Timepieces
Mary Van Puymbroeck — July 10, 2017 — Fashion
References: shop.swatch & brit.co
'Swatch X You' is a new campaign by watchmakers 'Swatch' where in five easy steps, customers can design their own timepiece.
Those looking to customize their own watch can choose between two different sized faces, customize the straps and watch face and accessorize the watch. Many of the color options are bright and fun to encourage consumers to have fun with the experience. Swatch X You is a great way to add a bit of personal flair to an outfit.
A number of brands now offer customization services. Being able to express oneself through the products one buys is important to many consumers today. Often times, companies will find it is easier and cheaper to offer these services than ready-made products. This allows the company to hold less inventory and have each piece made-to-order.
Those looking to customize their own watch can choose between two different sized faces, customize the straps and watch face and accessorize the watch. Many of the color options are bright and fun to encourage consumers to have fun with the experience. Swatch X You is a great way to add a bit of personal flair to an outfit.
A number of brands now offer customization services. Being able to express oneself through the products one buys is important to many consumers today. Often times, companies will find it is easier and cheaper to offer these services than ready-made products. This allows the company to hold less inventory and have each piece made-to-order.
Trend Themes
1. Customizable Watch Collections - Companies can offer customization services to allow consumers to express themselves through their products.
2. Personalized Products - Consumers value being able to add personal flair to their purchases.
3. Made-to-order Goods - Companies can decrease inventory and manufacturing costs by offering made-to-order products.
Industry Implications
1. Fashion Retail - Customizable watches provide a new selling point for fashion retailers.
2. Consumer Electronics - Customizable electronics such as smartwatches could also see an increase in popularity.
3. Jewelry and Accessories - Customizable accessories like watches can lead to high-end personalized jewelry and accessory trends.
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