Schoolbags Follows the Popular TOMS Shoes Model
Tiana Reid — January 12, 2013 — Social Good
References: schoolbagsforkids & roozt
The Schoolbags for Kids website looks almost like a cartooned computer game for children. And that's not a bad thing. The brand's backpack designs follow along in the fun and playful sacks with a bit of a sense of humor. For instance, the 'Fuzzy Flyers Butterflyer Backpack' was seen on the Today Show (and it's also shown in the featured photo gallery).
This certified B Corporation has taken to what is now known as the TOMS model: one for one. Schoolbags for Kids uses the slogan "One Here. One There." to describe their social model. For every backpack that is bought, another bag with school supplies will be donated to a student who needs it.
Contact Information
Schoolbags for Kids website
Schoolbags for Kids on Facebook
Schoolbags for Kids on Twitter
Schoolbags for Kids on YouTube
This certified B Corporation has taken to what is now known as the TOMS model: one for one. Schoolbags for Kids uses the slogan "One Here. One There." to describe their social model. For every backpack that is bought, another bag with school supplies will be donated to a student who needs it.
Contact Information
Schoolbags for Kids website
Schoolbags for Kids on Facebook
Schoolbags for Kids on Twitter
Schoolbags for Kids on YouTube
Trend Themes
1. One-for-one Model - Disruptive innovation opportunity: Apply the one-for-one model to a different industry, such as clothing or technology, to create a social impact while also driving sales.
2. Playful Backpack Designs - Disruptive innovation opportunity: Develop backpack designs that incorporate technology or interactive elements, appealing to children and making schoolbags more engaging.
3. Socially Responsible Brands - Disruptive innovation opportunity: Create a brand that focuses on social responsibility and incorporates giving back as an integral part of its business model, attracting conscious consumers.
Industry Implications
1. Retail - Disruptive innovation opportunity: Implement a one-for-one program in the retail industry, where for every product sold, a similar product is donated to a person in need, increasing customer loyalty and societal impact.
2. Education - Disruptive innovation opportunity: Develop innovative and interactive school supplies and backpacks that enhance the learning experience for students, leveraging technology and design.
3. Fashion - Disruptive innovation opportunity: Introduce sustainable and socially responsible practices in the fashion industry by creating one-for-one fashion items, promoting ethical consumption and charitable giving.
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