Stories in the Sky Uses Kites Printed with Stories to Entice Kids
Laura McQuarrie — May 9, 2015 — Life-Stages
References: ceudehistorias.br & creativeguerrillamarketing
Encouraging literacy in young kids can be a challenge, but by introducing the Stories in the Sky reading campaign from a perspective of fun, Instituto Pró-Livro makes it seem like less of a chore. The reading initiative in Brazil involved collaborating with a number of well-known Brazilian authors and artists to feature their words and illustrations on the fabric of 500 kites.
Since the availability of reading materials in rural communities is limited, kids usually read only what is assigned to them in school, or what is available to them at the local library. Reading books from these places is usually done begrudgingly, but Stories in the Sky evokes curiosity and literally has enjoyable reading material fall from the sky.
Since the availability of reading materials in rural communities is limited, kids usually read only what is assigned to them in school, or what is available to them at the local library. Reading books from these places is usually done begrudgingly, but Stories in the Sky evokes curiosity and literally has enjoyable reading material fall from the sky.
Trend Themes
1. Literacy-encouraging Kites - Kites printed with stories is a novel way to encourage literacy in children.
2. Interactive Learning - Using kites to make reading an interactive and fun experience can revolutionize the way children learn.
3. Community Collaborations - Collaborating with local authors and artists can help promote literacy while also supporting the community.
Industry Implications
1. Publishing - Publishers can explore creating books and reading materials that are specifically designed to be flown on kites, opening up a new market for innovative book formats.
2. Education - Educational institutions can use this model to encourage children to learn in non-traditional ways, creating opportunities for interactive learning.
3. Marketing - Marketing agencies can use kites to create interactive campaigns, evoking curiosity and excitement in consumers while effectively promoting their products and services.
1.8
Score
Popularity
Activity
Freshness
