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Granular Zest

Mustard is elevated from classic condiment to a platform for experimentation

Implications - As consumers continue to explore new takes on old condiments for flavor enhancement, many are opting to move away from classic yellow "American" mustard in favor of artisan medleys that experiment with international flavors and varying levels of heat. Consumers embracing this new approach to a classic condiment demonstrates a desire to reposition familiar favorites that may seem to have grown tired.
Workshop Question - What is the most basic element of your offerings and how can you elevate that to be more enticing to consumers?
Trend Themes
1. Artisanal Flavors - Consumers are opting for artisanal mustard blends that experiment with international flavors and varying levels of heat, providing an opportunity for small businesses to offer unique blends that differentiate themselves from traditional condiments.
2. Demand for Gourmet Condiments - Consumers are willing to spend more on high-quality food additives that enhance familiar dishes, which presents an opportunity for businesses to offer small-batch, high-end condiments with distinctive flavors.
3. Spice Trend - Consumers are increasingly seeking out spicy flavors like cayenne pepper and this trend can be incorporated into traditional condiments such as mustard or inspire the creation of new spicy condiments.
Industry Implications
1. Food and Beverage Industry - Incorporating unique artisanal mustard blends into menus can help attract foodie customers looking for distinctive flavors, and small-batch producers can offer high-end condiments with a difference.
2. Hospitality Industry - Hotels and restaurants can capitalize on the spice trend by offering spicy condiments like cayenne-spiced mustard, for dishes ranging from burgers to salads.
3. Retail Industry - Retailers can offer small-batch mustard sampler packs with different flavors, introducing customers to a wide range of unique and artisanal condiments.
1.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 44 Examples:
66,306 Total Clicks
Date Range:
Aug 15 — Mar 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Cayenne-Spiced Mustards
Cayenne-Spiced Mustards
French's 'Classic Yellow Spicy' is Set to Launch in the UK
In an effort to cater to the growing demand for more flavorful condiments, Empire Bespoke Food is launching French’s ‘Classic Yellow Spicy’ flavor in the UK. The new condiment is... MORE
Everything Bagel Mustards
Everything Bagel Mustards
Deli Dirt is an Everything Bagel Mustard Blend by Green Mountain
Deli Dirt is an everything bagel mustard blend produced by Green Mountain Mustard. The artisanal blend takes inspiration from the delis of New York City, where everything bagels have a kind of cult-... MORE
Savory Mustard Crackling Snacks
Savory Mustard Crackling Snacks
The Snaffling Pig x Colman's Fried Pork Crackling is Delicious
Uniting two iconic brands for the first time, the Snaffling Pig x Colman’s Fried Pork Crackling is an unexpected snack creation that will come as welcome news for fans of either or both brands.... MORE
Small-Batch Mustard Sampler Packs
Small-Batch Mustard Sampler Packs
This Set from Seattle's Mustard & Co Includes a Garlic Dill
This small-batch mustard three-pack from Seattle’s Mustard & Co is a great example of the variety available within the artisan mustard scope. The delicious three-pack includes three... MORE
Tart Mustard Seed Spreads
Tart Mustard Seed Spreads
These Jars of Pickled Mustard Seeds are Handmade by Ft Greene Farms
Described by the brand as “not your mama’s mustard,” this two-pack set of Picked Mustard Seeds hail from Brooklyn, where Ft Greene Farms is based. The unique artisanal brand... MORE
Traditional Thai Hot Sauces
Traditional Thai Hot Sauces
This Unique Condiment Contains a Complex Blend Thai Flavors
Lawrence Wu just launched a Kickstarter campaign to produce a unique hot sauce that features authentic Thai flavors. While there are many companies producing their own varieties of artisan hot sauce,... MORE

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