1 Atelier's Stations Help Consumers Make the Bag of Their Dreams
Laura McQuarrie — June 20, 2017 — Business
References: 1atelier & newcanaannewsonline
1 Atelier is a creator of handcrafted custom handbags that teamed up with high-end boutique Walin and Wolff to create an in-store kiosk where shoppers may personalize a design to their specifications. As Kim Walin of Walin and Wolff says: "There are so many times when people walk in and say, ‘I love that bag, if only it had...' So we feel like this gives you great opportunities through 1 Atelier to create the bag of your dreams."
With these in-store iPad stations, customers are able to create a one-of-a-kind bag of their dreams, starting by selecting a base bag shape, as well as colors, materials, liners, hardware and other design details so that their custom handbag can be manufactured and delivered within 21 days.
While the custom handbag creation platform from 1 Atelier is also accessible online, those who visit the brick-and-mortar location have the advantage of being able to view and touch on-site samples.
With these in-store iPad stations, customers are able to create a one-of-a-kind bag of their dreams, starting by selecting a base bag shape, as well as colors, materials, liners, hardware and other design details so that their custom handbag can be manufactured and delivered within 21 days.
While the custom handbag creation platform from 1 Atelier is also accessible online, those who visit the brick-and-mortar location have the advantage of being able to view and touch on-site samples.
Trend Themes
1. Handbag Customization - 1 Atelier's handbag customization kiosks offer consumers the opportunity to create their dream bag, promoting personalization as a growing trend in the fashion industry.
2. In-store Personalization - The introduction of in-store customization kiosks by 1 Atelier and Walin and Wolff demonstrates a trend towards providing unique, personalized experiences for customers in the retail industry.
3. Digital-to-physical Integration - The combination of online accessibility and in-store kiosks by 1 Atelier showcases the trend of seamlessly integrating digital and physical spaces to enhance customer experience in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by incorporating more customizable elements into their products, allowing customers to personalize their purchases and create unique designs.
2. Retail - The retail industry has the opportunity to leverage in-store customization kiosks, providing customers with unique and personalized experiences that increase customer satisfaction and brand loyalty.
3. Technology - The integration of digital platforms and physical kiosks by 1 Atelier presents disruptive innovation opportunities for technology companies to develop advanced customization solutions that enhance customer engagement and satisfaction.
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