The Whole Foods Market x PBS KIDS Campaign Benefits Young Minds
Michael Hemsworth — May 13, 2016 — Life-Stages
References: pbs.org & wholefoodsmarket
The back-to-school supplies from the Whole Foods Market x PBS KIDS partnership campaign help to provide youngsters with charitable goods to head to school with.
The Whole Foods Market x PBS KIDS collection of school supplies are crafted from recycled paper, organic cotton and other responsible materials. Although sustainable, the products are vibrant, colorful and fun options for kids to use when it's time to head back to school.
The Whole Foods Market x PBS KIDS back-to-school supplies are focused on being critical when it comes to helping out communities. 1% of total sales that are gained from the supplies will go towards the Whole Kids Foundation (up to $25,000). On the PBS side of things, the brand will utilize the funds to help continuing to empower children through quality programming.
The Whole Foods Market x PBS KIDS collection of school supplies are crafted from recycled paper, organic cotton and other responsible materials. Although sustainable, the products are vibrant, colorful and fun options for kids to use when it's time to head back to school.
The Whole Foods Market x PBS KIDS back-to-school supplies are focused on being critical when it comes to helping out communities. 1% of total sales that are gained from the supplies will go towards the Whole Kids Foundation (up to $25,000). On the PBS side of things, the brand will utilize the funds to help continuing to empower children through quality programming.
Trend Themes
1. Charitable Back-to-school Supplies - Creating school supplies that are both sustainable and fun, benefiting communities and charitable organizations.
2. Responsible Material School Supplies - Crafting school supplies from recycled paper, organic cotton, and other responsible materials, offering sustainable and eco-friendly options for students.
3. Empowering Children Through Quality Programming - Using sales from back-to-school supplies to support quality programming that empowers children and benefits the community.
Industry Implications
1. Retail - Retailers can tap into the demand for sustainable and charitable back-to-school supplies, providing consumers with eco-friendly options.
2. Education - Educational institutions can partner with brands like Whole Foods Market and PBS KIDS to promote sustainable school supplies and raise funds for charitable causes.
3. Non-profit - Non-profit organizations focused on childhood education and empowerment can collaborate with brands to develop initiatives that support quality programming and provide school supplies to underprivileged children.
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