Food brands offer beverage-making kits inspired by Latin American flavors
Trend - At-home beverage kits that encapsulate the flavors that are popular in Latin American countries are seeing more popularity. These kits offer nostalgia for those who grew up with these flavors--and for those who didn't, an interactive way to expand their knowledge of other cuisines.
Insight - Food kits are popular because they make busy consumers' lives easier by reducing time spent cooking, without sacrificing quality. The growth of the meal kit business model has resulted in brands competing for market share, often by broadening their demographic appeal. Authenticity in this process is important to consumers who are accustomed to homemade cultural foods, and therefore have high expectations for food brands that prioritize convenience in their cultural offerings.
Insight - Food kits are popular because they make busy consumers' lives easier by reducing time spent cooking, without sacrificing quality. The growth of the meal kit business model has resulted in brands competing for market share, often by broadening their demographic appeal. Authenticity in this process is important to consumers who are accustomed to homemade cultural foods, and therefore have high expectations for food brands that prioritize convenience in their cultural offerings.
Workshop Question - How could your brand offer consumers convenience, without sacrificing on the quality of your product/service?
Trend Themes
1. Authentic Cultural Food Kits - The growth of the meal kit business model has resulted in brands competing for market share by prioritizing authenticity in their cultural offerings.
2. Latin American Beverage Kits - At-home beverage kits that encapsulate the flavors that are popular in Latin American countries are seeing more popularity.
3. Culture-inspired Alcohol Kits - Brands are creating spirit sets that honor a particular culture, offering consumers a unique and memorable experience.
Industry Implications
1. Food and Beverage - Food and beverage brands can benefit from the rise of cultural food and beverage kits.
2. Alcohol - The rise of culture-inspired spirit sets offers new opportunities in the alcohol industry.
3. E-commerce - The popularity of food and beverage kits and gift sets presents an opportunity for the e-commerce industry.
