Olé Mocktails are Premium Drinks Inspired by Classic Cocktails
Laura McQuarrie — June 13, 2023 — Lifestyle
References: olecocktails & dailyhive
Based on fan-favorite flavors Paloma and Margarita, Olé Cocktails released Olé Mocktails with a pair of non-alcoholic craft cocktails that are ready to drink. These mocktails are not only for those who wish to abstain from alcohol but also for those who want to indulge in an option that’s low in sugar, sweetened with organic agave and made with real fruit juice.
These thirst-quenching mocktails meet the growing demand for non-alcoholic options from customers as they prioritize health, wellness and well-balanced lifestyles. With the creation of full-flavor options like these, mocktails are being rebranded as in-demand drinking options and they’re gaining popularity as not just a substitute for traditional cocktails but as sophisticated and enticing choices for a variety of social occasions.
These thirst-quenching mocktails meet the growing demand for non-alcoholic options from customers as they prioritize health, wellness and well-balanced lifestyles. With the creation of full-flavor options like these, mocktails are being rebranded as in-demand drinking options and they’re gaining popularity as not just a substitute for traditional cocktails but as sophisticated and enticing choices for a variety of social occasions.
Trend Themes
1. Non-alcoholic Craft Cocktails - Opportunity for creating innovative, high-quality, non-alcoholic alternatives to traditional cocktails.
2. Health and Wellness Prioritization - Opportunity to cater to the growing demand for healthier drink options by offering low-sugar and organic alternatives.
3. Rebranding of Mocktails - Opportunity to position mocktails as sophisticated and enticing choices for social occasions, expanding their popularity beyond just being substitutes for alcoholic drinks.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to create and market non-alcoholic craft cocktails as a premium alternative to traditional alcoholic beverages.
2. Health and Wellness Industry - Opportunity for health and wellness brands to tap into the demand for healthier drink options by developing mocktails that align with wellness principles.
3. Hospitality Industry - Opportunity for hotels, bars, and restaurants to offer a diverse range of mocktail options that cater to customers prioritizing health and seeking sophisticated non-alcoholic choices.
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