Fore Craft Cocktails Offers Four Options Perfect for the Green
Michael Hemsworth — April 23, 2022 — Marketing
References: forecraftcocktails & bevnet
Fore Craft Cocktails are a brand out of Richmond, Virginia focused on providing golfers with a way to enjoy a classic cocktail in a decidedly easy manner. The brand's signature cocktail is the Transfusion, which is an evenly mixed take on the classic golfer drink that's well-suited for being enjoy almost anywhere. Additional product flavors includes the Ranch Water, Fore Tea and Bloody Mary.
Founder Turner Lewis spoke on the development of Fore Craft Cocktails saying, "As a passionate golfer, especially one who travels back and forth to play in high humidity locations like South Carolina and Florida, I knew that there needed to be a simpler way to enjoy a cocktail out on the course that wasn’t a heavy beer or a malt-based beverage. There were no such options at the courses we frequent here in Virginia and throughout the Southeast, so I spent a year developing the flavor and branding for the type of drink that I personally would want to enjoy on and off the course.”
Founder Turner Lewis spoke on the development of Fore Craft Cocktails saying, "As a passionate golfer, especially one who travels back and forth to play in high humidity locations like South Carolina and Florida, I knew that there needed to be a simpler way to enjoy a cocktail out on the course that wasn’t a heavy beer or a malt-based beverage. There were no such options at the courses we frequent here in Virginia and throughout the Southeast, so I spent a year developing the flavor and branding for the type of drink that I personally would want to enjoy on and off the course.”
Trend Themes
1. Canned Cocktails - The trend of canned cocktails is disrupting traditional ways of serving and enjoying cocktails, creating opportunities for convenient and portable alcoholic drinks.
2. Golf-inspired Beverages - The trend of golf-inspired beverages is creating a new market for alcoholic beverages that cater to the interests and preferences of golfers.
3. Convenience in Alcohol Consumption - The trend of providing convenient ways to consume alcohol, such as canned drinks, is creating opportunities to disrupt the traditional ways of serving and enjoying alcoholic beverages.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can develop new products that cater to the specific needs and preferences of golfers, such as canned cocktails for on-the-go consumption.
2. Golf Industry - The golf industry can partner with alcoholic beverage companies to offer specialized beverages that complement the experience of playing golf, creating new revenue streams.
3. Convenience Stores - The convenience store industry can leverage the trend of canned cocktails to offer a variety of alcoholic drinks that customers can purchase and consume on-the-go, creating a new market segment for their products.
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