PEJU Winery's BBQ Duo Sweeps in Just in Time for Father's Day
Napa Valley-based PEJU Winery approaches the upcoming Father's Day in an innovative way with this specially curated wine bundle. Both thoughtful and potentially delicious, the set is geared toward fathers who enjoy good wine and a tasty barbecue spread.
The Father's Day wine bundle includes PEJU Winery's 2019 Cabernet Franc and the 2019 Cabernet Sauvignon. The two bottles are accompanied by one jar of Chef Nics BBQ Rub—a spice that "guarantees to dial up the flavor of whatever is on your cue and bring out the bold notes of the award-winning wines." The delicate fruity notes of the wine effortlessly play with the bold and savory flavor of the rub.
PEJU Winery even includes a special recipe, featuring the rub—the Spice Rubbed Grilled Pork Chops with sides of sides of crispy fingerling potatoes, tender broccolini, and salsa verde.
Image Credit: PEJU Winery
The Father's Day wine bundle includes PEJU Winery's 2019 Cabernet Franc and the 2019 Cabernet Sauvignon. The two bottles are accompanied by one jar of Chef Nics BBQ Rub—a spice that "guarantees to dial up the flavor of whatever is on your cue and bring out the bold notes of the award-winning wines." The delicate fruity notes of the wine effortlessly play with the bold and savory flavor of the rub.
PEJU Winery even includes a special recipe, featuring the rub—the Spice Rubbed Grilled Pork Chops with sides of sides of crispy fingerling potatoes, tender broccolini, and salsa verde.
Image Credit: PEJU Winery
Trend Themes
1. Bbq-inspired Wine Bundles - Wineries can create unique, curated wine bundles that are carefully paired with food products and targeted towards specific interests or occasions like Father's Day.
2. Food and Wine Pairing Experiences - Wineries can offer customers a unique culinary experience by teaming up with renowned chefs and food brands to create food and wine pairing packages.
3. Curated Recipe Pairings - Wineries can offer customers a curated recipe pairing experience where they provide unique recipes that are paired with their wines.
Industry Implications
1. Wineries - Wineries can capitalize on the food and beverage pairing trend by creating unique wine bundles, food and wine pairing experiences, and curated recipe pairings.
2. Food Brands - Food brands can create partnerships with wineries to offer food and beverage pairing packages and curated recipe pairings to increase brand recognition and drive sales.
3. Hospitality Industry - Restaurants, hotels, and other hospitality businesses can create food and beverage pairing experiences with wineries, offering a unique dining experience that attracts customers and boosts revenue.
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