House of Love Cocktails & Mocktails Champion Inclusivity
Laura McQuarrie — April 19, 2022 — Pop Culture
References: houseoflovecocktails & prnewswire
World of Wonder, RuPaul, and SVEDKA VODKA teamed up to create House of Love direct-to-consumer canned cocktails and mocktails, a line that celebrates freedom, joy, inclusivity and lives lived with pride. For those of legal drinking age, there are options like Watermelon Vodka, Tangerine Margarita, Strawberry Daiquiri, and Pomegranate Lime Vodka, and equally flavorful mocktails in unique Ginger Mule and Colada varieties.
The 12-ounce cans may be found in 4-packs and 24-can Viewing Party Boxes that are ready to be enjoyed while watching RuPaul's Drag Race with friends and fellow fans.
As SVEDKA VODKA founder Marina Hahn observes, "today's consumer not only wants a variety of delicious cocktails to choose from but this same consumer also wants the option of cocktails with and without alcohol."
The 12-ounce cans may be found in 4-packs and 24-can Viewing Party Boxes that are ready to be enjoyed while watching RuPaul's Drag Race with friends and fellow fans.
As SVEDKA VODKA founder Marina Hahn observes, "today's consumer not only wants a variety of delicious cocktails to choose from but this same consumer also wants the option of cocktails with and without alcohol."
Trend Themes
1. Inclusive Canned Cocktails - Creating canned cocktails that celebrate inclusivity and cater to the needs of non-alcoholic drinkers creates opportunities for brands to tap into new markets and find loyal customers.
2. Direct-to-consumer Beverages - Offering direct-to-consumer options for premium quality canned cocktails opens up new sales channels and helps brands build stronger relationships with their customers.
3. Cocktail and Mocktail Combinations - Providing a range of flavorful cocktail and mocktail options in one product line creates opportunities for brands to appeal to a wider audience and capture a larger market share.
Industry Implications
1. Beverage Industry - Brands in the beverage industry can find opportunities to innovate by creating new recipes for canned cocktails and catering to growing demand for unique and inclusive drink options.
2. Direct-to-consumer Industry - Brands in the direct-to-consumer industry can explore collaborations with companies in the beverage industry to offer premium quality canned cocktails or mocktails and reach a wider audience.
3. Entertainment Industry - Brands in the entertainment industry can create strategic partnerships with beverage companies to offer exclusive cocktail and mocktail options to enhance the viewing experience and create unique marketing opportunities.
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