This Cointreau Aubrey Plaza Campaign Celebrates the Margarita
Michael Hemsworth — June 15, 2023 — Marketing
References: cointreau & thespiritsbusiness
This Cointreau Aubrey Plaza campaign has been launched just ahead of summertime to encourage consumers to enjoy a refreshing Margarita the MargaRight way rather than the MargaWrong way. The campaign consists of Plaza ordering a Margarita at the bar only to be informed they're out of Cointreau. This results in the actress dramatically lambasting a Margarita without Cointreau as being MargaWrong before providing a bottle of the liqueur herself to help the bartender make her a fresh one the MargaRight way.
Plaza commented on the cheeky Cointreau Aubrey Plaza campaign saying, "I love Margaritas – and the only way to make them MargaRight starts with three ingredients: Cointreau, Tequila and fresh lime juice, otherwise, it’s just MargaWrong. This summer, you’ll only catch me ordering Margaritas MargaRight, and Cointreau will always be at any party of mine.”
Plaza commented on the cheeky Cointreau Aubrey Plaza campaign saying, "I love Margaritas – and the only way to make them MargaRight starts with three ingredients: Cointreau, Tequila and fresh lime juice, otherwise, it’s just MargaWrong. This summer, you’ll only catch me ordering Margaritas MargaRight, and Cointreau will always be at any party of mine.”
Trend Themes
1. Margarita Revival - The Cointreau Aubrey Plaza campaign taps into the growing trend of a Margarita revival, highlighting the importance of using quality ingredients to create the perfect cocktail.
2. Actress-driven Marketing - The Cointreau Aubrey Plaza campaign showcases the trend of using well-known actresses as brand ambassadors to create engaging and memorable advertisements.
3. Authenticity in Cocktails - The Cointreau Aubrey Plaza campaign reflects the trend of consumers seeking authentic and high-quality ingredients in their cocktail experiences.
Industry Implications
1. Alcoholic Beverage - The Cointreau Aubrey Plaza campaign presents disruptive innovation opportunities in the alcoholic beverage industry by promoting the use of premium ingredients to elevate the cocktail experience.
2. Marketing and Advertising - The Cointreau Aubrey Plaza campaign highlights the opportunity for innovative marketing and advertising strategies that leverage celebrity endorsements and storytelling to create brand affinity.
3. Hospitality and Entertainment - The Cointreau Aubrey Plaza campaign opens up possibilities for disruption in the hospitality and entertainment industry by encouraging establishments to prioritize quality ingredients in their beverage offerings and enhance customer experiences.
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