Meal kits made for families offer vegetarian and vegan options
Trend - As more consumers adapt to vegetarian, vegan, or "flexitarian" diets, they're imparting the same habits to their children. Now, brands are offering convenience-based vegetarian or vegan meal kits to that the dietary restrictions or preferences of entire households are accommodated.
Insight - Consumers now expect that food and beverage brands are inclusive in the ingredients and product ranges they offer so that their specific needs and preferences are met. For parents who are trying to teach their health-related habits to their children, meal kits that are accommodating and interactive help educate kids while also respecting parents' time and need for convenience.
Insight - Consumers now expect that food and beverage brands are inclusive in the ingredients and product ranges they offer so that their specific needs and preferences are met. For parents who are trying to teach their health-related habits to their children, meal kits that are accommodating and interactive help educate kids while also respecting parents' time and need for convenience.
Workshop Question - How could your brand be more inclusive in the products/services it offers?
Trend Themes
1. Family Meal Kits - Brands are offering vegetarian or vegan meal kits that accommodate the dietary restrictions or preferences of entire households, reflecting a consumer expectation of inclusivity.
2. Plant-based Meal Delivery Services - There is a growing demand for convenient and nutritious vegetarian and vegan meal delivery services, and businesses in this space should be mindful of food waste and the importance of ethically sourcing ingredients.
3. Upscale Plant-based Meal Kits - High-end meal kit delivery services that cater to a clean, plant-based lifestyle are on the rise, with a focus on sustainability and supporting initiatives aimed at curbing food insecurity.
Industry Implications
1. Meal Kit Delivery Services - Companies that offer convenient meal kit delivery solutions should explore the opportunity to expand their offerings to include a variety of plant-based options.
2. Food Subscription Services - Subscription-based services that provide customized meal plans and offer a range of vegetarian and vegan options that support healthy, conscious lifestyles should be continually innovating to keep up with changing consumer preferences and demands.
3. Food Delivery Services - Businesses in this space should be exploring ways to incorporate more plant-based food options across all types of cuisine, as consumers demand greater inclusivity and accessibility in food service offerings.
