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Alternative Kit

Meal kits made for families offer vegetarian and vegan options

Trend - As more consumers adapt to vegetarian, vegan, or "flexitarian" diets, they're imparting the same habits to their children. Now, brands are offering convenience-based vegetarian or vegan meal kits to that the dietary restrictions or preferences of entire households are accommodated.

Insight - Consumers now expect that food and beverage brands are inclusive in the ingredients and product ranges they offer so that their specific needs and preferences are met. For parents who are trying to teach their health-related habits to their children, meal kits that are accommodating and interactive help educate kids while also respecting parents' time and need for convenience.
Workshop Question - How could your brand be more inclusive in the products/services it offers?
Trend Themes
1. Family Meal Kits - Brands are offering vegetarian or vegan meal kits that accommodate the dietary restrictions or preferences of entire households, reflecting a consumer expectation of inclusivity.
2. Plant-based Meal Delivery Services - There is a growing demand for convenient and nutritious vegetarian and vegan meal delivery services, and businesses in this space should be mindful of food waste and the importance of ethically sourcing ingredients.
3. Upscale Plant-based Meal Kits - High-end meal kit delivery services that cater to a clean, plant-based lifestyle are on the rise, with a focus on sustainability and supporting initiatives aimed at curbing food insecurity.
Industry Implications
1. Meal Kit Delivery Services - Companies that offer convenient meal kit delivery solutions should explore the opportunity to expand their offerings to include a variety of plant-based options.
2. Food Subscription Services - Subscription-based services that provide customized meal plans and offer a range of vegetarian and vegan options that support healthy, conscious lifestyles should be continually innovating to keep up with changing consumer preferences and demands.
3. Food Delivery Services - Businesses in this space should be exploring ways to incorporate more plant-based food options across all types of cuisine, as consumers demand greater inclusivity and accessibility in food service offerings.
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 79 Examples:
60,685 Total Clicks
Date Range:
Nov 20 — Sep 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Branded DIY Pizza-Making Kits
Branded DIY Pizza-Making Kits
Blaze Pizza's DIY Pizza Kits are Available in 9 Flavor Options
Pizza franchise Blaze Pizza is known for its wood fire oven pies and tasty selection of individually sized and family-friendly options—in light of the ongoing COVID-19 pandemic, the business... MORE
Upscale Plant-Based Meal Kits
Upscale Plant-Based Meal Kits
Eleven Madison Park Launches New Luxury Meal Kits in New York
Upscale American tasting company Eleven Madison Park has announced the launch of Eleven Madison Home, a new meal kit platform that delivers plant-based boxes to New Yorkers. The new meal kits, which... MORE
Vegan Charcuterie Kits
Vegan Charcuterie Kits
C’est Lä Vé's Variety Charcuterie Packs Share Snackable Samples
C’est Lä Vé‘s Variety Charcuterie Packs offer a convenient and delectable solution for consumers interested in dairy-free, plant-based snacking and sampling. These pre-assembled kits... MORE
No-Stress Holiday Meals
No-Stress Holiday Meals
Blue Apron Unveils its 2022 Thanksgiving Menu for Easy Holiday Cooking
The Thanksgiving menu from Blue Apron features a wide range of recipe options so consumers can create a meal experience that suits their holiday plans and dietary concerns. Blue Apron’s iconic... MORE
Plant-Centric Meal Delivery Services
Plant-Centric Meal Delivery Services
Mosaic Brings Tasty Vegan and Vegetarian Meals to Consumers
Mosaic is a DTC (direct-to-consumer) plant-centric meal delivery service that boasts tasty vegan and vegetarian meals. With a mission to bring “good food on every table,” Mosaic strives... MORE
Family-Friendly Pizza Kits
Family-Friendly Pizza Kits
Good Eggs' Personal Pizza Party Kit Makes Family Meals Easy
Good Eggs’ Personal Pizza Party kit is a family-friendly meal box that combines fresh ingredients with an easy-to-follow recipe. Each kit consists of fresh pizza dough that is ready to... MORE
Plant-Based Cheese Discovery Kits
Plant-Based Cheese Discovery Kits
The Babybel 'First Time' Experience Shares Babybel Plant-Based
Babybel Plant-Based is a dairy-free snack that has been on store shelves for a while and for Valentine’s Day, the brand is teaming up with actors Jason Biggs and Jenny Mollen to share the... MORE
Allergen-Free Baking Kits
Allergen-Free Baking Kits
The YumEarth Choco Yums Cake Bite Kit is Vegan-Friendly
The YumEarth Choco Yums Cake Bite Kit is a free-from baking solution for kids to try out this winter that’s perfect for accommodating different dietary needs and preferences. The kit is great... MORE
Plant-Based Resolution Boxes
Plant-Based Resolution Boxes
Allplants' Pre-Prepared Frozen Vegan Meals Make Veganuary Easy
Allplants is on a mission to make eating more plants easy, exciting and delicious, and it is launching a plant-based resolution box to support many people who will be eating more vegan meals for... MORE

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