The Decem Light Spirits Come in Three Options
Michael Hemsworth — April 20, 2022 — Marketing
References: conveniencestore
The Decem light spirits have been created by Masterchef 2016 finalist Billy Wright as a range of low-alcohol products for consumers to choose when seeking to craft premium cocktails that are light on booze.
The spirit range includes the Spiced Blend made with Caribbean rum, London Dry made with distilled botanicals and the Aperitif made with heritage botanicals. Each of the products are perfect for enjoying in a cocktail, features a 10% ABV and are priced at £30 each.
Wright spoke on the new Decem light spirits saying, "Drinking is at the very heart of our society yet so many of us still can’t enjoy it without that slight fear of enjoying it a little too much. By reducing the alcohol content in our drinks it makes for a more enjoyable drinking experience yet still allows us to retain all the flavours.”
The spirit range includes the Spiced Blend made with Caribbean rum, London Dry made with distilled botanicals and the Aperitif made with heritage botanicals. Each of the products are perfect for enjoying in a cocktail, features a 10% ABV and are priced at £30 each.
Wright spoke on the new Decem light spirits saying, "Drinking is at the very heart of our society yet so many of us still can’t enjoy it without that slight fear of enjoying it a little too much. By reducing the alcohol content in our drinks it makes for a more enjoyable drinking experience yet still allows us to retain all the flavours.”
Trend Themes
1. Low-alcohol Beverages - A growing trend of low-alcohol beverages, such as the Decem light spirit range, creates new opportunities for beverage companies to cater to health-conscious consumers.
2. Cocktail Innovation - The rise of low-alcohol spirits offers an opportunity for bars and mixologists to innovate and create new cocktail recipes that meet the demands of health-conscious and moderate drinking consumers.
3. Premium Low-alcohol Spirits - The creation and marketing of premium low-alcohol spirit options, such as the Decem light spirit range, presents an opportunity for brands to differentiate themselves in the competitive spirits market and cater to consumers looking for high-quality, low-alcohol options.
Industry Implications
1. Beverage Industry - The emergence of low-alcohol spirits highlights an opportunity for the beverage industry to create new products that cater to an increasing market demand for low-alcohol options.
2. Hospitality Industry - The hospitality industry can take advantage of the trend towards low-alcohol beverages by creating new menu offerings and marketing strategies that target health-conscious and moderate drinking consumers.
3. Alcohol Industry - The rise of low-alcohol spirits represents a disruptive innovation opportunity for the alcohol industry as a way to diversify their product portfolio and adapt to changing consumer preferences for healthier drinking options.
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