Barter & Shake Created an All Women Take-Out Cocktail Initiative
Laura McQuarrie — September 2, 2020 — Lifestyle
References: bartershake & prnewswire
In celebration of National Women's Equality Day and the centennial of women's right to vote, Barter & Shake Creative Hospitality is introducing the All Women Take-Out Cocktail Initiative. The initiative is centered on highlighting seven local Arizona female bartenders and their signature cocktails and people can show their support by purchasing the pre-made bottled cocktails.
As part of the initiative, each female bartender worked with a nationally awarded and accoladed female mixologist during a month-long mentorship program. On a weekly basis starting mid-September, there will be 50 limited-time bottled cocktail kits shared and Barter & Shake will be donating 100% of profits of the $25 kits to the non-profit organization Another Round, Another Rally.
Image Credit: Barter & Shake
As part of the initiative, each female bartender worked with a nationally awarded and accoladed female mixologist during a month-long mentorship program. On a weekly basis starting mid-September, there will be 50 limited-time bottled cocktail kits shared and Barter & Shake will be donating 100% of profits of the $25 kits to the non-profit organization Another Round, Another Rally.
Image Credit: Barter & Shake
Trend Themes
1. Virtual Cocktail Kits - Developing a service that offers customers the ability to purchase pre-made cocktails online and have them delivered directly to their door.
2. Female-driven Initiatives - Encouraging and supporting more initiatives that showcase female-led or female-driven businesses in the hospitality and beverage industry.
3. Mentorship Programs in Hospitality - Initiating mentorship programs between experienced and novice bartenders in order to improve the quality and innovation of the cocktails being served.
Industry Implications
1. Hospitality - Introducing new and innovative services - like cocktail delivery - to the hospitality industry in order to respond to the ongoing effects of the pandemic.
2. Beverage - Exploring opportunities to support more innovative and female-led projects within the beverage industry, like this All Women Take-Out Cocktail Initiative.
3. Non-profit - Creating more partnerships between relevant for-profit businesses and non-profit organizations, such as this initiative's collaboration with Another Round, Another Rally.
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