The Monk’s Road Wheated Bourbon is a Four-Year-Old Expression
Michael Hemsworth — October 30, 2022 — Lifestyle
References: logstilldistillery & bevnet
The Monk’s Road Wheated Bourbon is a new spirit from the Kentucky-based Log Still Distillery as a premium expression for whiskey drinkers alike to enjoy. The spirit is four-years-old with a 94-proof profile and boasts an approachable, balanced flavor with notes of cinnamon spice and dried cherry. The spirit is positioned as the perfect option for incorporating into a cocktail recipe of your choosing or even as a casual sipper to make it great for a variety of drinkers to enjoy.
Log Still Distiller Founder Wally Dant commented on the Monk’s Road Wheated Bourbon saying, "We knew we wanted our Wheated Bourbon to appeal to as many whiskey drinkers as possible. This new offering is incredibly soft on the palate and provides that smooth finish that so many wheated mash bills are known for. This is going to be a great sipper for the colder months.”
Log Still Distiller Founder Wally Dant commented on the Monk’s Road Wheated Bourbon saying, "We knew we wanted our Wheated Bourbon to appeal to as many whiskey drinkers as possible. This new offering is incredibly soft on the palate and provides that smooth finish that so many wheated mash bills are known for. This is going to be a great sipper for the colder months.”
Trend Themes
1. Wheated Bourbon Trend - The trend towards producing premium wheated bourbons with soft palates and smooth finishes is an opportunity for distilleries to appeal to a variety of whiskey drinkers.
2. Cocktail-inspired Spirits Trend - Developing spirits that cater to cocktail recipes allows distilleries to tap into the mixology trend and provide unique, approachable flavor profiles for consumers.
3. Aging of Spirits Trend - As more aged spirits are being introduced to the market, distilleries can focus on creating unique flavor profiles through the aging process, which can differentiate their product in a crowded marketplace.
Industry Implications
1. Distillery Industry - Distilleries can explore wheated bourbon, cocktail-inspired spirits, and unique aging processes to differentiate their products and appeal to a broad range of whiskey drinkers.
2. Beverage Industry - Interest in premium spirits continues to grow, and beverage companies have an opportunity to innovate in this space with unique flavor profiles, particularly through aging and cocktail-inspired spirits.
3. Hospitality Industry - As consumers seek out unique and premium spirits, there is an opportunity for the hospitality industry to offer curated experiences featuring these products, such as tastings, pairings, and cocktail classes.
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