DIO Canned Cocktails are Low in Sugar & Calories with 15% ABV
Laura McQuarrie — July 14, 2023 — Lifestyle
References: drinkdio & thedieline
DIO is a premium, ready-to-drink canned cocktail brand that's low in sugar and calories and rich in alcohol—every DIO canned cocktail flavor comes in at 15% ABV, making them a standout addition to the RTD cocktail category.
Inspired by the god of festivity, the brand creates cocktails with a modern twist. While the Spicy Pineapple Margarita appeals to those who love a taste of the tropics with a hint of heat, Hibiscus Rose French 75 pairs sparkling wine and botanical gin with aromatic florals. In the lineup, there are also vodka-based cocktails that reinvent classic serves like martinis and mules.
These 200ml cans offer up two servings per can with less than three grams of sugar per serving.
Inspired by the god of festivity, the brand creates cocktails with a modern twist. While the Spicy Pineapple Margarita appeals to those who love a taste of the tropics with a hint of heat, Hibiscus Rose French 75 pairs sparkling wine and botanical gin with aromatic florals. In the lineup, there are also vodka-based cocktails that reinvent classic serves like martinis and mules.
These 200ml cans offer up two servings per can with less than three grams of sugar per serving.
Trend Themes
1. Premium High-abv Cocktails - Opportunity for creating innovative high-ABV canned cocktails that cater to health-conscious consumers.
2. Low Sugar & Calorie Canned Cocktails - Opportunity for developing low sugar and calorie canned cocktails that provide a guilt-free drinking experience.
3. Reinventing Classic Cocktail Serves - Opportunity for reimagining classic cocktails like martinis and mules with modern flavor profiles and packaging.
Industry Implications
1. Ready-to-drink (RTD) Cocktail Industry - Opportunity for brands to disrupt the RTD cocktail market with premium, low sugar, and high-ABV offerings.
2. Health-conscious Beverage Industry - Opportunity for the health-conscious beverage industry to tap into the growing demand for low sugar and calorie alcoholic beverages.
3. Alcoholic Beverage Packaging Industry - Opportunity for packaging companies to provide innovative and trendy packaging solutions for canned cocktails with high-ABV and low sugar content.
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