McCormick's Collab Celebrates Día de los Muertos
Laura McQuarrie — September 23, 2021 — Lifestyle
References: McCormick & prnewswire
For Día de los Muertos, McCormick teamed up with Eva Longoria, Lilliana Vazquez and Poderistas to create a limited-edition Mexican hot chocolate kit that shares traditions and knowledge surrounding the holiday. The Mexican Hot Chocolate Craft Kits share info about Día de los Muertos curated by the collaborators, as well as all of the staples for making delicious hot beverages. There are Mexican chocolate discs, spices, peppers and extracts, plus a traditional wooden molinillo to whisk the hot chocolate and an artisanal clay mug to elevate the experience of enjoying the beverage. There are also newly released PEEPS Marshmallow Skulls in the kit, which can be used to create a sweet stir stick.
On Instagram, the collaborators will be hosting a live event featuring unboxing, crafting and a demo of the recipe in action.
On Instagram, the collaborators will be hosting a live event featuring unboxing, crafting and a demo of the recipe in action.
Trend Themes
1. Día De Los Muertos Celebrations - Create limited-edition products and experiences that celebrate Día de los Muertos and share traditions and knowledge surrounding the holiday.
2. DIY Kits for Traditional Recipes - Develop DIY kits for traditional recipes that include all the necessary ingredients and tools for a complete sensory experience.
3. Celebrity Collaborations - Partner with celebrities and influencers to create unique products and experiences that showcase their knowledge and culture.
Industry Implications
1. Food and Beverage - Create food and beverage products and experiences that celebrate cultural holidays and traditions, and provide authentic and comprehensive sensory experiences.
2. Celebrity/fan Merchandise - Develop limited-edition merchandise with celebrities and influencers that showcase their knowledge and culture, and provide a unique and exclusive product for their fans.
3. Crafts and DIY - Provide craft and DIY kits for traditional recipes to create a complete sensory experience for consumers, and promote the knowledge and traditions associated with the recipe.
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