Stone Brewing Launches New Drink: 'Stone Buenafiesta Margaritas'
Niko Pajkovic — November 1, 2022 — Lifestyle
References: stonebrewing & bevnet
Craft cocktail brand Stone Brewing has announced the launch of its new Stone Buenafiesta Margaritas, which will join the company's beloved 'Buena' line. The new product is made with top-shelf tequila and will be offered in four fruit flavors: Pineapple Habanero, Strawberry, Lime, and Strawberry.
With a 12.5% ABV, each 12oz can of margarita packs a highly alcoholic punch. In addition, each drink features an expert blend of real fruit and Jalisco tequila.
“We were disappointed in the lack of tequila taste – or real tequila for that matter – in so many of them, so making a tequila-forward margarita was a priority. We also wanted a really juicy, fresh fruit flavor to match that festive, bright spirit of the Buena brand," said Steve Gonzalez, Stone Brewing Senior Manager of Brewing & Innovation.
Image Credit: Stone Brewing
With a 12.5% ABV, each 12oz can of margarita packs a highly alcoholic punch. In addition, each drink features an expert blend of real fruit and Jalisco tequila.
“We were disappointed in the lack of tequila taste – or real tequila for that matter – in so many of them, so making a tequila-forward margarita was a priority. We also wanted a really juicy, fresh fruit flavor to match that festive, bright spirit of the Buena brand," said Steve Gonzalez, Stone Brewing Senior Manager of Brewing & Innovation.
Image Credit: Stone Brewing
Trend Themes
1. Fruit-flavored Alcoholic Beverages - Innovative idea for companies in the beverage industry to create alcoholic drinks that have fruit flavors for variety in their product lines.
2. Premium Quality Canned Cocktails - Opportunity for businesses in the beverage industry to create high-end canned alcoholic cocktails that contain authentic ingredients for a more sophisticated target audience.
3. Tequila-forward Margaritas - Trend that offers an opportunity for companies to create tequila-heavy margaritas that can appeal to consumers who want a more authentic tequila drink experience.
Industry Implications
1. Alcohol and Beverage - Innovative trend in alcoholic beverages opens an opportunity for companies to create premium quality canned cocktails that have various fruit flavors.
2. Canned Beverage - Disruptive trend for businesses in the canned beverage industry to create alcoholic drinks that are high-end and contain authentic and fresh ingredients.
3. Tequila Industry - Shift on how people perceive their tequila drinks offers new innovation opportunities for businesses in the tequila industry to create a tequila-forward margarita drinks for consumers who are looking for that authentic tequila experience.
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