Boat manufacturers are adopting electric technology to improve efficiency
Trend - Stemming from pressure from the electric vehicle industry, aquatic vessel manufacturers have begun using electric technology for both onboard and outboard motors. These motors offer improved cost efficiency and significantly reduced emissions compared to gasoline-powered equivalents.
Insight - Customers across the transportation industry seek vessels with reduced emissions as they face increased pressure to live sustainably. This pressure is now extending from land and air travel to aquatic travel. Additionally, consumers have a continual desire to save money, which is a desire satiated by efficient electric motors, particularly in a time with inflated gas prices.
Insight - Customers across the transportation industry seek vessels with reduced emissions as they face increased pressure to live sustainably. This pressure is now extending from land and air travel to aquatic travel. Additionally, consumers have a continual desire to save money, which is a desire satiated by efficient electric motors, particularly in a time with inflated gas prices.
Workshop Question - How could your industry benefit from eco-friendly technologies from other industries?
Trend Themes
1. Shift to Electric Technology - Aquatic vessel manufacturers are incorporating electric technology to improve cost efficiency and reduce emissions compared to gasoline-powered equivalents.
2. Desire for Sustainability - Customers across the transportation industry seek options with reduced emissions as they face pressure to live sustainably, driving demand for electric and hybrid boats.
3. Affordable Electric Options - There is a growing demand for affordable electric boat designs, which present disruptive innovation opportunities for manufacturers to expand their audiences and advocate for sustainability.
Industry Implications
1. Electric Vehicle Industry - The shift towards electric technology in boats is influenced by trends from the electric vehicle industry, which is driving innovations in aquatic vessels.
2. Sustainable Travel Industry - The desire for sustainability in aquatic travel presents disruptive innovation opportunities for businesses in the travel industry to incorporate more sustainable practices and products.
3. Outdoor Recreational Industry - The transformation of camper catamarans and the release of affordable electric boat designs present disruptive innovation opportunities for businesses in the outdoor recreational industry to create unique and sustainable travel experiences.
5 Featured, 43 Examples:
266,180 Total Clicks
Date Range:
Jun 21 — Jun 23
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