Gaming accessory companies are creating products fit for all platforms
Trend - Aftermarket gaming accessory companies are releasing products that work with multiple platforms. This includes controllers, headsets, and other devices. This allows consumers invested in multiple ecosystems to purchase a single set of items, saving money while driving competition.
Insight - Many gaming hobbyists own and enjoy multiple platforms, such as gaming consoles and mobile devices. However, the need to purchase headphones, controllers, and other accessories for each of these devices quickly becomes expensive. As a result, third-party aftermarket accessory companies compete with first-party manufacturers by offering devices that work with several, if not all, of these platforms. These accessories act as single-product solutions to industry-wide consumer pressures.
Insight - Many gaming hobbyists own and enjoy multiple platforms, such as gaming consoles and mobile devices. However, the need to purchase headphones, controllers, and other accessories for each of these devices quickly becomes expensive. As a result, third-party aftermarket accessory companies compete with first-party manufacturers by offering devices that work with several, if not all, of these platforms. These accessories act as single-product solutions to industry-wide consumer pressures.
Workshop Question - How could co-collaboration and cross-functionality benefit your customer and brand?
Trend Themes
1. Multiplatform Peripheral Accessories - Aftermarket gaming accessory companies are creating products fit for all platforms, providing single-product solutions for industry-wide consumer pressures.
2. Customizable Gaming Headphones - Headphones with technology that allows users to change up the audio experience to suit their specific needs rather than having to settle for a one-size-fits-all experience.
3. Modular and Multi-console Controllers - Wireless or wired controllers for Playstation, Xbox, and PC that are customization-friendly with removable components to allow for user customization across all consoles.
Industry Implications
1. Gaming Accessories - Aftermarket gaming accessory companies provide opportunities for single-product solutions for industry-wide consumer pressures at an affordable price.
2. Audio Technology - Technology that allows users to customize their audio experience to their specific needs, providing an opportunity for personalized products that cater to individual consumer needs.
3. Modular and Multi-console Controllers - Modular controllers for PlayStation, Xbox, and PC provide opportunities for customization and multi-console support, catering to consumers with multiple consoles.
