Some healthcare brands in the U.S. make contraceptives more accessible
Trend - As reproductive rights for women are impacted by political volatility in the U.S., some healthcare brands are trying to make contraception more affordable or generally accessible. Apps, products and platforms are now offering low-cost, prescription-free, and/or easily available information that allows women-in-particular to access birth control.
Insight - As countries around the world face economic, political and/or environmental changes, the average consumer is affected by the various institutions that impact things like rising living costs and accessibility to essential services. Some businesses are aiming to resolve the social issues that this can cause by catering to consumers who may face barriers in meeting their various needs.
Insight - As countries around the world face economic, political and/or environmental changes, the average consumer is affected by the various institutions that impact things like rising living costs and accessibility to essential services. Some businesses are aiming to resolve the social issues that this can cause by catering to consumers who may face barriers in meeting their various needs.
Workshop Question - How could your brand better prioritize affordability and/or accessibility?
Trend Themes
1. Accessible Reproductive Healthcare - As reproductive rights face political volatility, healthcare brands are making contraception more affordable and accessible, through low-cost products, apps, and platforms.
2. Direct-to-consumer Contraceptive Services - Startups are offering direct-to-consumer contraceptive services, allowing individuals to access contraception without a prescription, easily and conveniently.
3. Youth-centric Contraceptive Products - Entrepreneurs are launching contraceptive products specifically targeted at the younger generation, aiming to break down stigmas and provide a more comfortable and open-minded experience.
Industry Implications
1. Healthcare - Healthcare professionals can explore innovative solutions to make reproductive healthcare more accessible and affordable, leveraging technology and direct-to-consumer approaches.
2. Pharmaceuticals - The pharmaceutical industry can develop and market new contraceptives tailored to the needs and preferences of the younger generation, focusing on convenience and user experience.
3. Telemedicine - Telemedicine providers can tap into the rising demand for on-demand reproductive healthcare services, developing user-friendly platforms and expanding their service offerings.
