Content-based platforms are creating Latinx-specific offerings and benefits
Trend - Content platforms are catering to Latinx consumers with additional features and products, or reduced costs, in order to elevate these demographics on their platforms. This shift coincides with the cultural push towards inclusion and more accurate representations of different demographics.
Insight - Social media has given people new perspective on what cultural representation could look like. These platforms have given creators the ability to represent themselves as individuals, while also representing their various cultural identities. Now, more brands are prioritizing diversity in order to maintain their relevance amidst changing consumer expectations--knowing they need to replicate the (imperfect but more authentic) inclusion that occurs more naturally on social media.
Insight - Social media has given people new perspective on what cultural representation could look like. These platforms have given creators the ability to represent themselves as individuals, while also representing their various cultural identities. Now, more brands are prioritizing diversity in order to maintain their relevance amidst changing consumer expectations--knowing they need to replicate the (imperfect but more authentic) inclusion that occurs more naturally on social media.
Workshop Question - How could your brand better cater to demographics it currently overlooks?
Trend Themes
1. Latinx Platform - Content platforms are prioritizing diversity by creating Latinx-specific offerings and benefits.
2. Inclusive Hair Search Tools - Tech companies are implementing inclusive search features in order to better serve diverse communities and create a more equitable digital environment.
3. Stereotype-fighting Social Platforms - Social platforms are implementing features that challenge stigmas faced by underrepresented communities and empower creators to express themselves authentically.
Industry Implications
1. Entertainment - The entertainment industry can benefit from targeting Latinx audiences through the creation of international streaming services and content specific to local needs.
2. Fashion - Fashion brands can increase profits and audience engagement by expanding into Latin American markets and promoting local entrepreneurs and events.
3. Education Technology - EdTech companies can create Web3 education platforms that focus on providing marginalized communities with access to blockchain, NFT, and cryptocurrency resources in order to promote inclusion and diversity in the tech industry.
5 Featured, 45 Examples:
61,780 Total Clicks
Date Range:
Apr 21 — Nov 22
Trending:
Average
Consumer Insight Topics:
