Brands re-release or reference iconic 90s' toys for nostalgic consumers
Trend - The current 90s revival in pop culture has extended to toys that were once central in the childhoods of Millennials and Gen X. Brands are now re-releasing classic 90s toys, or using them as inspiration in new products—evoking nostalgia while still appealing to young consumers.
Insight - The Y2K revival in fashion, tv, toys and other culturally infuenced trends has appeal for a wide range of consumers--either Gen Z who view 90s and early 2000s' trends as aesthetic inspiration, or Millennials and Gen X who remember these trends from their youth. When it's effectively done, evoking nostalgia either creates emotional connections with customers, or appeals to consumers who romanticize the past.
Insight - The Y2K revival in fashion, tv, toys and other culturally infuenced trends has appeal for a wide range of consumers--either Gen Z who view 90s and early 2000s' trends as aesthetic inspiration, or Millennials and Gen X who remember these trends from their youth. When it's effectively done, evoking nostalgia either creates emotional connections with customers, or appeals to consumers who romanticize the past.
Workshop Question - How could your brand create stronger emotional connections with customers through its products or campaigns?
Trend Themes
1. 90s Revival - Brands are re-releasing or referencing classic toys from the 90s, appealing to both Millennials and Gen Z consumers' nostalgic aesthetic while creating emotional connections with customers.
2. Virtual Collectibles - Neopets and other brands are expanding into the digital collectibles market with algorithmically generated NFTs that appeal to both new and old collectors.
3. Nostalgic Plush Toys - Rubies and other companies are releasing plush toy collections featuring pop-culture characters from the 90s, appealing to both children and the rising 'kidult' market of adults who want to revisit nostalgic trends from their childhood.
Industry Implications
1. Fast Food - Restaurant chains like McDonald's are partnering with pop culture franchises to offer limited edition promotions and appeal to nostalgic customers.
2. Fashion - Footwear companies like New Balance are releasing collections with nostalgic themes and packaging, appealing to the 90s revival trend.
3. Toy & Collectibles - Companies like Rubies and General Mills are re-releasing or creating new collectible toys featuring pop culture characters, appealing to the nostalgic market and the rising trend of digital collectibles.
7 Featured, 63 Examples:
101,111 Total Clicks
Date Range:
Feb 21 — Mar 23
Trending:
Hot
Consumer Insight Topics:
