Brands use blockchain-based experiences for wedding ceremonies and themes
Trend - As the metaverse becomes a space in which both recreational and professional events can take place, wedding ceremonies and digital products are now being offered by brands in this space. These virtual events offer users affordable and novel ways to mark this milestone.
Insight - Creating experiences in the metaverse is a way for brands to experiment with new forms of marketing tactics and customer engagement, while offering users unrestricted experiences in their areas of interest. This mutually beneficial arrangement allows for both customer and brand to explore creative avenues in a way that's impactful and for customers, in a way that can still be relevant to their real-world professions, lives, and/or hobbies.
Insight - Creating experiences in the metaverse is a way for brands to experiment with new forms of marketing tactics and customer engagement, while offering users unrestricted experiences in their areas of interest. This mutually beneficial arrangement allows for both customer and brand to explore creative avenues in a way that's impactful and for customers, in a way that can still be relevant to their real-world professions, lives, and/or hobbies.
Workshop Question - How could your brand better prioritize customer engagement through digital means?
Trend Themes
1. Metaverse Weddings - Brands are offering virtual weddings and digital products in the metaverse and blockchain-based experiences.
2. Nfts and Weddings - Inclusive NFT marriages and wedding dress NFTs in the metaverse is the new way to redefine marriages.
3. Fast-food Metaverse Ceremonies - Companies like Taco Bell are hosting weddings in the metaverse and giving out rewards in the form of swag and gift cards.
Industry Implications
1. Wedding Industry - Companies in the wedding industry can use blockchain technology and the metaverse to reach wider audiences and offer unique wedding experiences.
2. Fashion Industry - With the introduction of wedding dress NFTs, fashion designers may create digital assets for their couture designs.
3. Fast-food Industry - Fast-food companies who commonly feature in romantic relationships can host metaverse weddings as a marketing strategy.
4 Featured, 32 Examples:
36,555 Total Clicks
Date Range:
Mar 22 — Oct 22
Trending:
Warm
Consumer Insight Topics:
