Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Comfort Concierge

Luxury hotels cultivate consumer affections with in-house pets

Implications - As luxury hotel brands attempt to woo back consumers in a time marked by the emergence of budget-friendly accommodations, they are beginning to incorporate on-site pets that inspire a feeling of home. Often boasting their own program of activities, such mascots serve as an ideal marketing tool for hotels looking to engage consumers on a personal, emotional level. This shift speaks to the need for luxury brands to go above and beyond to delight the consumer in order to compete with tempting cost-effective alternatives.
Workshop Question - What is an unexpected and highly unique element your brand can add to its products/services or campaigns, in order to compete with more established or cost-effective options?
Trend Themes
1. Pet Concierge Program - Luxury hotels are incorporating pets as concierge ambassadors to provide memorable experiences and cultivate an affectionate response from guests.
2. Boutique Pet Hotels - The rise of boutique pet hotels for cats and dogs provides luxury services and one-on-one care to cater to the pet industry's increasing demand for pampering.
3. Marketing Through Experience - Luxury hotel brands are incorporating unique experiential amenities to engage consumers on a personal, emotional level as a marketing tool.
Industry Implications
1. Hospitality Industry - Luxury hotels are shifting towards incorporating unique experiential amenities and pets as concierge ambassadors, providing memorable experiences for guests.
2. Pet Industry - The rise of boutique pet hotels that provide luxury services and one-on-one care cater to the pet industry's increasing demand.
3. Marketing Industry - Marketing professionals are exploring unique experiential amenities to engage customers on a personal, emotional level and create brand differentiation.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 41 Examples:
160,092 Total Clicks
Date Range:
Feb 15 — Jul 17
Trending:
Warm

Related Examples

Commemorative Taxi Carriages
Commemorative Taxi Carriages
Audible is Marking Jane Austen's Death with Taxi Rides in London
Pet Recognition Robots
Pet Recognition Robots
The Kuri Robot Now Recognizes When Dogs and Cats are in View
Matcha-Themed Dessert Buffets
Matcha-Themed Dessert Buffets
The MATCHA Sweets Garden Buffet Will Offer Dozens of Matcha Treats
Canine-Friendly Tents
Canine-Friendly Tents
The Big Agnes Copper Hotel HV UL3 Tent Has a Mud Room for Pets
Yacht-Style Hotels Rooms
Yacht-Style Hotels Rooms
New York's Public Hotel Boasts Simple Rooms "Like Cabins on a Yacht"
Sneaky Travel Site Apps
Sneaky Travel Site Apps
The Skiplagged App Lets You Book Hidden City Flights from Your Phone
Reward-Finding Shopping Apps
Reward-Finding Shopping Apps
'Dosh' Finds Cash Back Shopping Opportunities Automatically
Lifeguard Tower Hotels
Lifeguard Tower Hotels
This Beachside Hut in Tel Aviv is Now a Luxury Pop-Up Hotel
Pop-Up Beach Bars
Pop-Up Beach Bars
Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing
Charitable Dog Deliveries
Charitable Dog Deliveries
The 'UberPuppies' Promotion Celebrates the Annual Puppy Bowl
Blue Monday Happiness Promotions
Blue Monday Happiness Promotions
Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday
Gothic Footwear Boutiques
Gothic Footwear Boutiques
This Warsaw Store Boasts Church-Inspired Interior Architecture
Dedicated Sneaker Pop-Up Shops
Dedicated Sneaker Pop-Up Shops
This Adidas BOOST Pop-Up Launches the Tech in London
Cat-Sheltering Mosques
Cat-Sheltering Mosques
This Istanbul Mosque is Saving Homeless Cats from the Winter Weather
Luxury Hotel Grafitti Tours
Luxury Hotel Grafitti Tours
The Four Seasons Hotel Ritz Lisbon Offers Local Street Art Tours
Manicure Hotel Suites
Manicure Hotel Suites
The Four Seasons Hotel Beijing Has Launched a In-Hotel Nail Salon
Giant Cheeseboard Tastings
Giant Cheeseboard Tastings
Jacob's Held a London Event with a 40-meter-long Cheeseboard
VR-Powered Hotel Dinners
VR-Powered Hotel Dinners
Ibiza's Hard Rock Hotel Hosted a Samsung Gear VR Gastronomy Experience
Hyper-Relevant Pop-Up Bars
Hyper-Relevant Pop-Up Bars
PAND10 is an Amsterdam Bar That Will Close After 10,000 Beers
Professional Wood Sommeliers
Professional Wood Sommeliers
NYC's Royalton Hotel Has a Fireplace Program with a Wood Sommelier
Puppy Petting Zoos
Puppy Petting Zoos
This Puppy Parade and Petting Event Raised Money for Guide Dogs
Sporty Water Taxis
Sporty Water Taxis
Delta is Offering Free Ferry Rides to Shea Stadium in New York
play_circle_filledLuxury Hotel VR Tours
Luxury Hotel VR Tours
The Shangri-La Hotels Now Offer Immersive VR Tours to Attract Travelers
Charitable Cat Deliveries (UPDATE)
Charitable Cat Deliveries (UPDATE)
UberKITTENS Encourages People to Adopt Kittens After a Playtime
Emoji Hotel Services
Emoji Hotel Services
'Text It Get It' by Aloft Hotels Lets You Text the Front Desk
Contemporary Boutique Lodgings
Contemporary Boutique Lodgings
This Chic Sydney Hotel is the Latest Project from Loh Lik Peng
Palatial Canalside Hotels
Palatial Canalside Hotels
The New W Amsterdam Brings Five-Star Accommodations to Centrum
Holiday Hotel Experiences
Holiday Hotel Experiences
This Harrods London Christmas Package Includes VIP Present-Shopping
Personalized Hotel Closets
Personalized Hotel Closets
'The Curated Closet' Prepares Clothing Selections for Hotel Guests
Ritzy Hotel Caviar Lounges
Ritzy Hotel Caviar Lounges
Hong Kong's Ritz-Carlton Added a Luxurious Seven-Person Caviar Bar
Room Service Vinyl Menus
Room Service Vinyl Menus
The W London Offers a Curated Selection of Vinyl Delivered to Rooms
Child Concierge Services
Child Concierge Services
Hotel Concierge Noah Reeves-Walters Answers the Questions of Other Kids
Travel Therapy Dogs
Travel Therapy Dogs
Edmonton's International Airport Uses Dogs to Soothe Weary Travelers
play_circle_filledAirline Assistant Dogs
Airline Assistant Dogs
KLM's Lost and Found Service is Run by an Adorable Dog
play_circle_filledPet-Centric Airline Channels
Pet-Centric Airline Channels
British Airways Has a New In-Flight TV Channel That's All About Pets
Dog Sled Taxi Services
Dog Sled Taxi Services
The Kirkenes Snowhotel in Norway Has Introduced a Dog Sled Taxi
Traveling Pooch Promotions
Traveling Pooch Promotions
Virgin Australia's Loyalty Program Encourages Traveling with Pets
Luxury Pet Vacations
Luxury Pet Vacations
The Paw Seasons Hotel Offers Luxury Vacations for Pampered Pooches
Traveling Dog Journals
Traveling Dog Journals
The Oscar's World Woof Tour Follows the Pooch Around the Globe
Pop-Up Camping Companies
Pop-Up Camping Companies
Shelter Co Traveling Resorts Takes the Work Out of Pitching a Tent
Dog-Loving Travel Agencies
Dog-Loving Travel Agencies
Chien Bleu Arranges Luxury Accomodations for People and Pooches