British Airways Has a New In-Flight TV Channel That's All About Pets
Laura McQuarrie — August 13, 2014 — World
References: britishairways & luxurylaunches
Air travel can be pretty uncomfortable for people and in an effort to make travelling by airplane as comfortable as possible, the airline is now introducing a new channel for in-flight entertainment called 'Paws and Relax.'
The Paws and Relax channel will feature documentaries that are all about pets, including titles like 'The Secret Life of Cats,' 'Simon's Cat' and 'America's Cutest Dog.' Since the airline has been rolling out "Slow TV" programming that's designed to help travelers relax, this is another attempt to lower heart rate levels and take the stress of travel down a notch. To promote the new channel that's launching this September, the airline partnered with the Battersea Dogs & Cats Home to show off adorable pets that are up for adoption.
The Paws and Relax channel will feature documentaries that are all about pets, including titles like 'The Secret Life of Cats,' 'Simon's Cat' and 'America's Cutest Dog.' Since the airline has been rolling out "Slow TV" programming that's designed to help travelers relax, this is another attempt to lower heart rate levels and take the stress of travel down a notch. To promote the new channel that's launching this September, the airline partnered with the Battersea Dogs & Cats Home to show off adorable pets that are up for adoption.
Trend Themes
1. Pet-centric Airline Channels - The advent of pet-centric airline channels is an opportunity for airlines to improve pet travel experience by providing pet-focused content.
2. Slow TV Programming - The emergence of slow TV programming as an in-flight entertainment option is an opportunity for airlines to cater to travelers seeking to relax.
3. Pet Adoption Partnership - Collaboration with animal shelters and pet adoption centers is an opportunity for airlines to promote pet adoption and social responsibility.
Industry Implications
1. Airlines - Airlines can leverage pet-centric channels and slow TV programming to enhance the in-flight experience for travelers.
2. Media and Entertainment - Media and entertainment companies can create pet-centric programming to cater to the growing audience of pet lovers.
3. Animal Shelters and Pet Adoption Centers - Collaboration with airlines to promote pet adoption is an opportunity for animal shelters and pet adoption centers to increase public awareness and drive adoption rates.
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