Brands launch original publicity stunts on bodies of water
Implications - Brands are demanding the attention of consumers with floating activations and publicity stunts that take to bodies of water. As consumers grow immune to traditional advertising mediums such as billboards, many brands are able to succeed in engaging individuals by genuinely surprising them. This shift speaks to the ways in which public and private spaces are being redefined to create memorable brand experiences.
Workshop Question - What is a new platform that your brand can utilize for out-of-home marketing campaigns? Consider literal platforms and unconsumed spaces.
Trend Themes
1. Floating Experiences - Brands are engaging consumers by creating floating activations and publicity stunts on bodies of water.
2. Immersive Online Promotions - Online brands are staging high-stakes and immersive campaigns on real-world environments to concretize their digital presence.
3. Playful & Dramatic Promotions - Advertisers are striving to create memorable brand experiences by genuinely surprising their target consumers with playful and dramatic promotions.
Industry Implications
1. Hospitality - Hotels, vacation rentals, and other accommodations may benefit from creating unique and immersive promotions to attract and retain customers.
2. Fast Food - Fast food chains can create playful and interactive promotions to snag attention and offer unique experiences to their customers.
3. Retail & E-commerce - Online marketplaces and retailers can create innovative and immersive promotions to engage and retain online customers.
5 Featured, 40 Examples:
711,933 Total Clicks
Date Range:
May 15 — Feb 16
Trending:
Warm
Consumer Insight Topics:
