The Fairmont Hotel Chain Has a Series of Canine Ambassadors
Rebecca Byers — February 3, 2016 — World
References: hotelmanagement.au & fairmont
Luxury hotel chain the Fairmont has an unique experiential amenity in the form of its Canine Ambassadors. With 10 currently greeting guests at different Fairmont hotels across the world, the program serves as a dynamic way to offer guests a meaningful and memorable experience that delights by delivering the unexpected.
In incorporating a canine concierge to remind guests of home, the brand is able to help them associate those warm feelings with their stay at the hotel.
Some of the Fairmont's infamous Canine Ambassadors include Monte, a golden retriever at the Fairmont Le Château Montebello and Edie, a white Boxer/Labrador Retriever mix based at the Fairmont Pittsburgh. All of the hotels that have Canine Ambassadors are pet-friendly and provide toys, treats, a mat and a guide to pet activities hosted at the hotel to pet guests upon arrival.
In incorporating a canine concierge to remind guests of home, the brand is able to help them associate those warm feelings with their stay at the hotel.
Some of the Fairmont's infamous Canine Ambassadors include Monte, a golden retriever at the Fairmont Le Château Montebello and Edie, a white Boxer/Labrador Retriever mix based at the Fairmont Pittsburgh. All of the hotels that have Canine Ambassadors are pet-friendly and provide toys, treats, a mat and a guide to pet activities hosted at the hotel to pet guests upon arrival.
Trend Themes
1. Experiential Amenities in Luxury Hotels - Luxury hotel chains can incorporate unique and memorable experiences, such as Canine Ambassadors, to surprise and delight guests and differentiate themselves from competitors.
2. Pet-friendly Hospitality - Hotels can tap into the growing demand for pet-friendly accommodations by offering amenities and services specifically tailored to pet guests, such as toys, treats, and guides to pet activities.
3. Emotional Connection to Hospitality - By introducing canine concierges as reminders of home and warm feelings, hotels can create an emotional connection with guests and enhance their overall experience.
Industry Implications
1. Hospitality - Hotels, particularly luxury establishments, can adopt experiential amenities and pet-friendly services to attract more guests and stand out in the competitive industry.
2. Pet Services - Pet-friendly hotels can collaborate with pet service providers to offer a wide range of tailored services, including pet activities, grooming, and training.
3. Travel and Tourism - The incorporation of unique amenities like Canine Ambassadors can create new opportunities for travel and tourism businesses to cater to pet owners and enhance their travel experiences.
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