Consumers turn to heartier breakfast foods for global appeal
Implications - Despite health and wellness being at the forefront of consumer consciousness, many Western consumers are turning to heartier, robust breakfast fare from all over the world. Willing to buck portion control and freshness for the excitement of new flavors and food formats, this progression demonstrates the rising global influence in matters of routine.
Workshop Question - What's a product feature in another market that your consumers are attracted to? How would you integrate that into your offering?
Trend Themes
1. Global Breakfast - Consumers are turning to heartier, robust breakfast fare from all over the world.
2. Hybrid Breakfasts - Fusion dishes like Balaleet and Breakfast Joys are gaining popularity.
3. Elevated Classics - Restaurants like Threefold Cafe are finding ways to update breakfast staples with new and creative ingredients.
Industry Implications
1. Food and Beverage Industry - Food and beverage companies can capitalize on new food trends by offering alternative breakfast options.
2. Restaurant Industry - Restaurants can differentiate themselves by offering creative interpretations of classic breakfast dishes.
3. Fast Food Industry - Fast food chains can tap into the global food trend by offering fusion breakfast dishes that appeal to a wider palate.
