Disinfectant products receive a natural health-minded overhaul
Implications - Hand sanitizers are being re-designed with organic ingredients to satiate concerns over personal well-being. Infusing ingredients like Aloe Vera, essential oils and botanicals into sanitizers and disinfectants, brands are not only aiming to align their products with the growing health movement, but also to redefine how typically harsh and synthetic products are perceived.
Workshop Question - What's a product your brand could tweak to be more "natural"? What would that adjustment look like?
Trend Themes
1. Organic Sanitation - Brands are incorporating organic ingredients such as Aloe Vera and essential oils into sanitizers to better align with the health movement and to redefine how typically harsh synthetic products are perceived.
2. Alcohol-free Sanitizers - Sanitizer brands such as Prefense are offering alcohol-free products that moisturize the skin and provide antimicrobial protection for up to 24 hours.
3. Sustainable Sanitizers - 'Squeakie' natural hand sanitizer is a 100% natural, sustainable product that uses milk whey-derived alcohol to kill germs while containing moisturizers to prevent chapped and dry hands.
Industry Implications
1. Beauty & Cosmetics - The all-natural trend is prevalent in the cosmetics and beauty industry, and companies can innovate by creating their own natural sanitizers with environmentally friendly ingredients.
2. Health & Wellness - Alcohol-free and sustainable sanitizers offer disruptive opportunities for the health and wellness industry who can market products that are gentle on skin and offer antimicrobial protection.
3. Packaging - Squeakie's 100% recyclable packaging with no BPA shows an opportunity for packaging companies to innovate and create more environmentally friendly options.
