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Streamlined Energy

Consumers embrace morning dishes that incorporate caffeine

Implications - As time-strapped consumers look to streamline their morning routine, many are drawn to hybridized breakfast items that incorporate sources of caffeine. At times in hyper-portable form, such foods empower consumers to re-organize their everyday to better serve their needs. This progression is closely related to the consumer desire to reclaim time previously spent on ordinary tasks in the interest of supporting a work-life balance.
Workshop Question - When it comes to simplifying a consumer's day-to-day routines, how can your brand offer a time-saving solution?
Trend Themes
1. Caffeinated Breakfasts - As time-strapped consumers look to streamline their morning routine, many are drawn to hybridized breakfast items that incorporate sources of caffeine.
2. Two-in-one Products - Products like Coffee Cereal that offer a two-in-one feature are ideal for consumers that are looking for foods that offer multiple benefits in one simple item.
3. Beverage-flavored Foods - As hybrid food and drinks become more popular, it's becoming common to see beverage-flavored food items like Coffee-Flavored Oatmeals and Caffeinated Breakfast Donuts.
Industry Implications
1. Food Industry - The food industry should consider this trend and create more hybrid breakfast options that cater to time-strapped morning consumers.
2. Caffeine Industry - The caffeine industry can benefit from this trend and expand their use of caffeine in different food products.
3. Health and Wellness Industry - The health and wellness industry can innovate this trend by creating more healthy caffeinated breakfast options like Energizing Peanut Spreads.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
115,793 Total Clicks
Date Range:
Mar 15 — Mar 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Caffeniated Breakfast Donuts
Caffeniated Breakfast Donuts
These Morning Desserts are Filled With Banana and Espresso Powder
For those foodies out there that love having sweet treats in the morning this recipe by She Knows creatively instructs how to make a breakfast donut filled with wholesome ingredients. In addition,... MORE
Raw Matcha Macaroons
Raw Matcha Macaroons
This Heathy Green Tea-Infused Macaroon Recipe Does Not Require Any Baking
If you are looking for a macaroon recipe (not to be confused with the immensely popular French macaron, viewable in ant carefully curated and distinctly dainty Instagram feed), this one is perfect... MORE
Oatmeal Latte Recipes
Oatmeal Latte Recipes
The How Sweet It Is Homemade Breakfast Latte Combines Coffee and Porridge
This breakfast latte contains nutritious oats and your caffeine kick all in one. From Jess at the food blog How Sweet It Is, the oatmeal latte recipe is a drinkable hybrid you can scoop. The dish... MORE
Caffeinated Cereals
Caffeinated Cereals
This Coffee Cereal Blends Two Breakfast Items in One Serving
Two-in-one products are ideal for busy on-the-go individuals seeking to streamline their mornings and this Coffee Cereal is an ideal option. The cereal is just as it sounds, a caffeinated medley of... MORE
Caffeinated Quinoa Breakfasts
Caffeinated Quinoa Breakfasts
This Breakfast Quinoa Replaces an Unhealthy Morning Mocha Latte
Made with rich coconut cream, chocolate chips and brewed coffee, it would be easy to confuse Fit Foodie Finds’ Mocha Latte Breakfast Quinoa for a decadent dessert. In this recipe, the... MORE
Coffee-Flavored Oatmeals
Coffee-Flavored Oatmeals
This Flavored Oatmeal Channels the Taste of 'Hot Breakfast Coffee'
For many people, a cup of coffee and a bowl of oatmeal are morning staples—so this flavored oatmeal makes it easy to enjoy both at once. The Hot Breakfast Coffee oatmeal from Bakery on Main is a... MORE
Energizing Peanut Spreads
Energizing Peanut Spreads
Yumbutter's Newest Product is Infused with Fair Trade Coffee
Yumbutter has previously experimented with adding probiotics and superfood ingredients to its flavorful assortment of sunflower, cashew, almond and peanut spreads. Now, the brand is introducing a... MORE

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