Consumers elevate traditional recipes with new flavors
Implications - Consumers are updating traditional dip recipes, such as guacamole, with unexpected ingredients for added excitement. This move allows consumers to experiment with new flavors and food forms without deviating too extremely from what they already know. Overall, the progression not only points to a continued preference for flavor fusion, but also suggests that accessibility is paramount when it comes to experimentation.
Workshop Question - Facing consumers that are bored with your brand, what new ingredient would you add to regenerate interest?
Trend Themes
1. Flavor Fusion - Consumers are experimenting with new flavors and food forms, such as incorporating unexpected ingredients into traditional recipes.
2. Healthier Snacking - Consumers are incorporating superfoods and raw greens into their snack recipes as a way to enjoy healthier but still tasty options.
3. Dessert Hummus - Innovation in hummus has led to new dessert flavors that are sweet and unconventional but still healthy options.
Industry Implications
1. Food and Beverage - Businesses can explore incorporating unexpected ingredients into traditional recipes or creating dessert versions of classic snacks to cater to adventurous consumers.
2. Superfoods and Health Food - Companies working in the health food sector can capitalize on the trend of incorporating raw greens and superfoods into popular snacks for health-conscious consumers.
3. Cultural Fusion - Business professionals can look to combine elements of different cultures in their food products to create new and exciting flavor profiles.
