'Text It Get It' by Aloft Hotels Lets You Text the Front Desk
Christopher Magsambol — October 24, 2015 — Tech
References: aloftmanhattandowntown & mashable
Aloft hotels recently released an innovative service called 'Text it Get it.' The simple concept allows guests to text the hotel a request, rather than call the front desk. Guests are to text a series of emojis with their room number and last name which will prompt a response that confirms the package is on its way.
A selection of six packages are available that include 'the Re:fresher,' a package of toothpaste, a toothbrush, shaving cream and deodorant. Others packages include 'The Munchies' for late night snacks, 'Phone Charger,' for the forgetful ones, and even a 'Surprise Me' pack for fun swag.
In explaining Text it Get it, Aloft believes that allowing guests to communicate through emojis creates a more personalized experience. Guests will be able to communicate with the hotel the same way they talk to their friends.
A selection of six packages are available that include 'the Re:fresher,' a package of toothpaste, a toothbrush, shaving cream and deodorant. Others packages include 'The Munchies' for late night snacks, 'Phone Charger,' for the forgetful ones, and even a 'Surprise Me' pack for fun swag.
In explaining Text it Get it, Aloft believes that allowing guests to communicate through emojis creates a more personalized experience. Guests will be able to communicate with the hotel the same way they talk to their friends.
Trend Themes
1. Emoji Communication - Using emojis for communication with businesses and services.
2. Personalized Hotel Services - Customized hotel services through personalized communication.
3. Instant Hotel Requests - Instant hotel services through text requests.
Industry Implications
1. Hospitality - Hotels, resorts, and other hospitality services.
2. Communication - Communication platforms and messaging services.
3. Consumer Goods - Manufacturers of hotel room supplies and amenities.
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