Consumers see lush surroundings incorporated into structural design
Implications - As environmental concerns continue to influence consumer spending, many designers and architects are blurring the line between natural and man-made in their work. Often serving the purpose of facilitating natural climate control systems or to combat pollution, such structures seek to inspire consumers to live in cooperation with the natural world rather than against it. Related to fears around climate change and the wellness movement, this progression highlights a growing awareness of the role people's surrounding's play in determining quality of life.
Workshop Question - How does your brand appeal to the consumer desire for naturality?
Trend Themes
1. Nature-inspired Architecture - The trend of incorporating nature into architectural designs is growing, reflecting consumers' concern for environmental sustainability and wellness.
2. Living Buildings - The concept of living buildings -- structures that incorporate living plants and trees -- is disrupting traditional building practices and offers opportunities for innovation.
3. Open-air Workspaces - The design trend of incorporating terraces and outdoor spaces into office buildings promotes wellness and productivity among employees.
Industry Implications
1. Architecture - Architects can explore new ways to incorporate nature into their designs, producing eco-friendly and wellness-focused buildings.
2. Real Estate - Real estate developers can invest in innovative building practices that incorporate living plants and trees, offering unique and sustainable living experiences.
3. Office Design - Companies can reimagine traditional office spaces to promote wellness and productivity among employees, by incorporating open-air workspaces and greenery.
5 Featured, 44 Examples:
508,334 Total Clicks
Date Range:
Mar 15 — Jan 16
Trending:
Warm
Consumer Insight Topics:
