Fashion brands elevate products with eco-conscious packaging
Implications - Although the modern consumer is evolving to be more eco-conscious, they continue to value aesthetics and branding. Fashion packaging -- even for items that are not traditionally packaged, such as socks or underwear -- elevates the product in the eyes of the consumer. Whether recyclable or reusable, these designs offer an upscale experience without compromising on morals. This progression ultimately points towards ethical consumption as a strong aspect of personal branding, rather than a detriment.
Workshop Question - What is one consumer need that contradicts your product or service, and how could you leverage it?
Trend Themes
1. Eco-friendly Packaging - Designing packaging that is environmentally-friendly and recyclable is becoming more important as consumers become more eco-conscious.
2. Minimalist Packaging - Simplifying packaging design can be aesthetically pleasing while offering environmentally-friendly alternatives.
3. Travel-ready Packaging - Packaging designed for transportation and mobility can improve not only the user experience but the performance of the brand.
Industry Implications
1. Fashion Industry - Designers and manufacturers in the fashion sector can apply environmentally-friendly packaging practices for their products.
2. E-commerce Industry - E-commerce retailers can reduce their carbon footprint by using eco-friendlier packaging options which can also enhance the customer experience.
3. Sustainable Packing Industry - As the global focus on environmentally-friendly packaging continue to rise, the sustainable packaging industry can work towards producing innovative and cost-effective solutions.
6 Featured, 27 Examples:
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Date Range:
Feb 16 — Aug 16
Trending:
Hot
Consumer Insight Topics:
