Smartphone functionality is enhanced by improving physical contact
Implications - As smartphones become bigger, manufacturers and software designers are putting systems in place to enhance usability despite increasing size. Whether it's adjustable keyboards or improved grip, these features allow consumers to enjoy a larger screen without compromising function. This progression speaks to the evolution of smartphones being not only the primary mode for communication, but also entertainment, as well as suggests a growing awareness and emphasis being placed on design.
Workshop Question - How could you shift your brand's offering such that it serves as a form of entertainment?
Trend Themes
1. Improved Smartphone Functionality - Smartphone designers and manufacturers are putting systems in place to enhance usability despite increasing phone screen size.
2. Customized Keyboard Applications - Keyboard apps with added features like predictive capabilities and streamlined navigation will create new efficiencies in smartphone communication.
3. Advanced Fingerprint Technology - Fingerprint recognition technology capable of handling 360-degree finger movement is an innovation opportunity that can have disruptive effects on smartphone security and UX.
Industry Implications
1. Smartphone Hardware Design - Designing smartphones that better address consumer needs for usability with larger screens will create new opportunities for this market niche.
2. Mobile Application Development - Developing customized keyboard and predictive capabilities for smartphone communication will drive product innovation in this space.
3. Mobile Security - Advanced fingerprint technology with 360-degree finger movement recognition can help drive further advancements in mobile security protocols.
