Consumers turn to sanitizers with added benefits
Implications - Instead of standard sanitizers, consumers are turning to hybridized disinfectant products combined with moisturizers, cosmetics and fragrances for luxury appeal. Consumers are no longer buying products purely out of need, but using even the most basic necessity as an excuse to splurge and indulge.
Workshop Question - What can you combine with your existing product/service to become a more multi-functional commodity?
Trend Themes
1. Hybridized Disinfectant Products - Consumers demand disinfectant products with added benefits such as moisturizers, cosmetics and fragrances for luxury appeal.
2. Natural and Antimicrobial Ingredients - The use of natural and antimicrobial ingredients is becoming more popular in disinfectant and personal care products.
3. Preventative and Antibacterial Makeup - Makeup brands are creating products with antibacterial formulas to prevent skin issues and care for present and future skin.
Industry Implications
1. Personal Care Products - Companies in this industry can leverage the trend of natural and hybridized disinfectant products by incorporating natural and beneficial ingredients into their products.
2. Beauty and Cosmetics - Brands in this industry can create products with preventative and antibacterial formulas to cater to consumers with sensitive skin or those who prioritize skincare in their makeup routines.
3. Home Cleaning Products - Manufacturers in this industry can create disinfectant products with natural and antibacterial ingredients to appeal to consumers looking for effective and environmentally friendly cleaning products.
