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Portioned Customization

Consumers indulge in desserts that come with mix-in toppings

Implications - Many consumers are embracing snacks boasting packaging concepts that enable customization with mix-in toppings. Offering a portion-controlled approach that makes snacking on sweets less guilt-inducing, these products allow consumers to make their own choices regarding texture, taste and caloric intake. This progression speaks to the consumer desire for control over what goes into their food products and the interest in user-selected, post-purchase customization.
Workshop Question - How can your brand incorporate new aspects of customization to allow consumers a sense of control?
Trend Themes
1. Portioned Customization - Consumers are embracing snacks that offer mix-in toppings for portion-controlled snacking with user-selected, post-purchase customization.
2. Dual-container Packaging - Brands are using dual-container packaging to offer consumers control over the amount and timing of mix-ins, toppings, and flavors, enhancing customization and convenience simultaneously.
3. Disruptive Superfood Treats - New snack formats like portable acai bowl sorbets and indulgent superfood yogurt cups are providing a healthier and more flavorful way to enjoy on-demand dessert snacking.
Industry Implications
1. Food Packaging - Innovative dual-container food packaging solutions offer control over the amount, timing, and options of custom additions, thus enabling new businesses in the market as well as streamlining existing ones.
2. Healthy Snacks - The trend toward portion-controlled snacks that focus on nutritional benefits and ingredient transparency opens opportunities for brands to tap into, especially in regions where preferences lean towards guilt-free treats.
3. Dessert Alternatives - As consumers grow more health-conscious, businesses that can provide an indulgent experience with powerful nutritional benefits either through innovative new products or inventive recipe development are set for success.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
117,507 Total Clicks
Date Range:
May 15 — Nov 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Sorbet Granola Snacks
Sorbet Granola Snacks
'Acaico' is a Portable Acai Bowl Snack Paired with Crunchy Granola Toppings
Açaí bowl dishes have become extremely popular as both recipes and restaurant dishes, but ‘Acaico’ from Acaimania Europe offers a more convenient way to indulge in the benefits of... MORE
Low-Fat Dessert Yogurts
Low-Fat Dessert Yogurts
YoCrunch Yogurt is Infused With Familiar Confections
Though the YoCrunch Yogurt range may seem indulgent—thanks to flavors like Dove, Oreo and Reese’s Pieces—this tasty snack is surprisingly low in fat. Each YoCrunch Yogurt package... MORE
Hybrid Dessert Yogurt
Hybrid Dessert Yogurt
Muller's Yogurt Dessert Channels the Taste of Indulgent Treats
Muller Yogurt recently launched four new yogurt dessert treats that are packaged with a side of crunchy toppings to be added upon opening. The dual-container yogurt pods come with a separate stash... MORE
Customizable Pudding Toppings
Customizable Pudding Toppings
These Delightful Cadbury Desserts Come with Toppings to Mix-In
These Cadbury desserts are delicious enough to walk the fine line between sweet treat and all out dessert status. Cadbury Twin Pots are a prepackaged snack item that has two unique compartments in... MORE
Indulgent Yogurt Cups
Indulgent Yogurt Cups
Gevina's 'Greek Crunch' Range Provides Flavorful Yogurt Toppings
Gevina Farms’ new ‘Greek Crunch’ collection combines the decadence of the premium yogurt toppings that are offered at a frozen yogurt bar with the convenience of a single-serve... MORE
Hot Sauce Yogurts
Hot Sauce Yogurts
This Sriracha Mango Greek Yogurt by Chobani Mixes Piquant and Fruity Flavors
Dairy brand Chobani is set to release a slew of new yogurt flavors that contrast a variety of food products, including the all-new Sriracha Mango greek yogurt cup. The flavor creatively mixes fruity... MORE

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