Consumers take extra precautions in avoiding illness
Implications - Living in a culture of efficiency, consumers are growing more and more fearful of falling ill. As a result, they invest in several different forms of antibacterial products, especially those that blatantly market themselves as illness-thwarting. This progression speaks to the hyper-conscious nature of the modern consumer, particularly when it comes to maintaining health.
Workshop Question - What tactics can your brand take to alleviate consumer concerns over health? What precautionary solutions could you take?
Trend Themes
1. Antibacterial Products - Antibacterial products, such as wipes, hand lotions, and makeup sprays, are increasingly popular due to consumers' hyper-conscious nature towards health and wellness.
2. Natural Ingredients - Consumers demand natural and organic ingredients in their antibacterial products, prioritizing wellness over traditional medical properties.
3. Portable Sanitization - People expect portability and on-the-go functionality from antibacterial products which has led to more innovation in single-use wipes or compact sanitizers.
Industry Implications
1. Healthcare - The healthcare industry can benefit from natural and organic antibacterial products, especially those used in hospitals and clinics.
2. Beauty - Beauty industries can use antibacterial makeup sprays and nail polishes to ensure consumers are not exposed to harmful bacteria during application or adornment.
3. Consumer Goods - Consumer goods industries can benefit from the trend of portable sanitization, creating compact, on-the-go products that can be sold in a variety of retail locations.
