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Hyper Health

Consumers take extra precautions in avoiding illness

Implications - Living in a culture of efficiency, consumers are growing more and more fearful of falling ill. As a result, they invest in several different forms of antibacterial products, especially those that blatantly market themselves as illness-thwarting. This progression speaks to the hyper-conscious nature of the modern consumer, particularly when it comes to maintaining health.
Workshop Question - What tactics can your brand take to alleviate consumer concerns over health? What precautionary solutions could you take?
Trend Themes
1. Antibacterial Products - Antibacterial products, such as wipes, hand lotions, and makeup sprays, are increasingly popular due to consumers' hyper-conscious nature towards health and wellness.
2. Natural Ingredients - Consumers demand natural and organic ingredients in their antibacterial products, prioritizing wellness over traditional medical properties.
3. Portable Sanitization - People expect portability and on-the-go functionality from antibacterial products which has led to more innovation in single-use wipes or compact sanitizers.
Industry Implications
1. Healthcare - The healthcare industry can benefit from natural and organic antibacterial products, especially those used in hospitals and clinics.
2. Beauty - Beauty industries can use antibacterial makeup sprays and nail polishes to ensure consumers are not exposed to harmful bacteria during application or adornment.
3. Consumer Goods - Consumer goods industries can benefit from the trend of portable sanitization, creating compact, on-the-go products that can be sold in a variety of retail locations.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 36 Examples:
87,661 Total Clicks
Date Range:
Feb 16 — Jan 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Bacteria-Killing Makeup Sprays
Bacteria-Killing Makeup Sprays
The Pro Hygiene Collection's Spray Kills 99.99% of Germs
While there are many cosmetic products packaged in pots that can be applied with the fingertips, this often causes contamination and the transfer of germs and bacteria to the face—fortunately,... MORE
Germ-Blocking Nail Polish Collections
Germ-Blocking Nail Polish Collections
The Dr.'s Remedy Product Range Fights Fungus and Other Germs
Consisting of 30 vibrant shades, the Dr.‘s Remedy nail polish collection fights germs while beautifying one’s manicure. Marking nail polishes at $17 per product, the brand appeals to... MORE
Pocket-Friendly Personal Wipes
Pocket-Friendly Personal Wipes
CleanWell Individual Hand Wipes Make On-the-Go Cleanliness Easy
Convenience culture has augmented consumers to expect portability and on-the-go functionality from nearly everything, which CleanWell Individual Hand Wipes looks to help enable. While the brand... MORE
Long-Lasting Sanitizing Sprays
Long-Lasting Sanitizing Sprays
The ’Touch’ is a Hand Sanitizer Spray Provides Hours of Protection
‘Touch’ is the name of an innovative hand sanitizer spray that promises to “kill 99.99% of disease-causing germs for up to six hours.” While being tough on germs, the spray product is... MORE
Antimicrobial Hand Lotions
Antimicrobial Hand Lotions
This Antibacterial Lotion from Saje Keeps Hands Soft and Clean
While there are many soaps, sprays and hand washes that are sold for their antimicrobial properties, ‘Safe Hands’ is an antibacterial lotion from Saje that does more than just kill... MORE
Sickness-Thwarting Wipes
Sickness-Thwarting Wipes
Phluseptic Cold and Flu Wipes Offer Flu Prevention in a Convenient Way
When it comes to flue prevention, keeping hands clean is imperative, so Phluseptic Cold and Flu Wipes are designed to thwart sickness before it affects you. Created by the Fujisawa Bristol... MORE

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Diaper-Sanitizing Appliances
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play_circle_filledAllergen-Eliminating Vacuums
Allergen-Eliminating Vacuums
The RAYCOP Allergen Vacuums Help Consumers Breathe Easier at Home
Lightweight Recyclable Air Purifiers
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The 'Mist' Air Cleaner Purifier is Crafted from Aluminum
Single-Use Sanitizing Cloths
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Handzies' Products are Individually Packaged an Eco-Friendly
Smartphone-Cleansing Tissue Rolls
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Japan's Narita Airport Has Toilet Paper Rolls to Clean Phones
UV Baby Product Sterilizers
UV Baby Product Sterilizers
The 'UviCube' UV Light Sterilizer Cleans Baby Bottles, Pumps and More
Refugee Washing Kits
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These Hygiene Kits Address Inhumane Conditions in Refugee Camps
Home-Sanitizing Humidifiers
Home-Sanitizing Humidifiers
The 'Caddo' Air Humidifier Keeps Air Moist and Sanitized
Sanitizing Hand Creams
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Merlot's Antibacterial Hand Cream Helps Fight Common Germs
Natural Antiseptic Sprays
Natural Antiseptic Sprays
Flora's 'Clean Hands' Spray is an Effective All-Natural Hand Sanitizer
Floral Cleansing Wipes
Floral Cleansing Wipes
The EO Lavender Sanitizer Wipes Won't Harm the Environment When Discarded
Moisturizing Sanitary Hand Sprays
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The Honest Company Hand Disinfectant Spray is Multipurpose
Sustainable Personal Sanitizers
Sustainable Personal Sanitizers
'Squeakie' Natural Hand Sanitizer Kills Germs with Zero Chemicals
Alcohol-Free Hand Sanitizers
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Prefense's Foaming Sanitizer Provides Up To 24-Hour Protection
Lavender Hand Sanitizers
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This Organic Hand Sanitizer is Free Of Nasty Chemicals
Homemade Hand Sanitizers
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This DIY Hand Sanitizer is Devoid Of Harmful Chemical Ingredients
Deodorizer Sneaker Dryers
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Digital Device Sanitizers
Digital Device Sanitizers
'The SKY' is a UV Sanitizer That Was Recently Unveiled at CES 2016
Crocodile Oil Balms
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Kwena's Crocodile Oil Product is Rich in Healing Properties
Portable Wipe Dispensers
Portable Wipe Dispensers
The Swipe Baby Wipes Case Makes It Easy for Parents to Tackle Messes
Reusable Child Wipes
Reusable Child Wipes
bumGenius' Flannel Wipes are an Eco-friendly Solution for Kids and Babies
Compact Diaper Carriers
Compact Diaper Carriers
The Diaper Clutch is Ideal for the Stylish Mom on the Go
Sanitizing Shopping Discs
Sanitizing Shopping Discs
This Device Disinfects Shopping Cart Handles In Between Customers
play_circle_filledHonest Hygiene Wipe Ads
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This Ad for 'Goodwipes' Uses a Comical Straight-Talking Spokeswoman
Coconut Makeup Wipes
Coconut Makeup Wipes
RMS Beauty's Makeup Remover Wipes are Infused with Raw Coconut Cream
Wine Stain Remover Wipes
Wine Stain Remover Wipes
The StainRX Wipes are Designed to Quickly Remove Spills
Coconut-Based Beauty Treatments
Coconut-Based Beauty Treatments
These Eco-Friendly Products Address Skin Allergy Issues
Skin Wipe Packets
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Adventuress' Created Portable Packages That Improve Product Application
Artistic Face Wipe Packaging
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This Olay Skincare Packaging Features Peelable Sticker Branding
Bacteria-Killing Textiles
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This Antibacterial Fabric Could Reduce Hospital-Acquired Infections
Concentrated Cleaning Pods
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JAWS' Household Cleaning Product Comes with Attached Concentrate Pods
Beer Crafting Date Kits
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This Bone Dry Irish Stout Brewing Kit is a Foolproof Date Night Activity
Daily Towel Sets
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The 100% Bamboo Towels are Appropriate for All Skin Types, Especially Acne-Prone
Natural Carpet Cleaners
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This DIY Dry Carpet Cleaner Recipe Cuts Costs with Household Ingredients
Sanitizing Touchscreen Stations
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Sterilyfe's Touchscreen Kiosk Makes Interactive Marketing Hygienic
Fun Toothbrush Sanitizers
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The Zapi Pop Hi-Ya Ensures Adults and Children Stay Clean and Healthy