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Consumer Superstition

The quest for meaning drives individuals to believe in the supernatural

Implications - Superstition is as old has humanity, but this innate desire to want to predict the future and learn more about oneself has not been dulled by time. Products, advertisements, packaging and even tourist destinations are aligning themselves to concepts of karma, chakras, tarot and astrology to provide certainty to the uncertain.
Trend Themes
1. Astrology - Companies are leveraging astrology and the inner desire for meaning to provide some certainty in uncertain times.
2. Superstition-inspired Design - Designers are incorporating superstitious elements into products including packaging, hotel themes, and illustrations.
3. Sports Superstition - Brands are tapping into the longstanding sports fan tradition of engaging in various activities for good luck and offering their products as part of the ritual.
Industry Implications
1. Hospitality Industry - The hospitality industry can leverage astrology to offer themed stays and packages that cater to customers seeking immersive experiences.
2. Fashion and Accessories Industry - Fashion and accessories designers can incorporate astrology-inspired designs into their product offerings to add perceived value and generate interest from customers.
3. Beverage Industry - The beverage industry can leverage astrological motifs in their packaging and marketing to add perceived value and create a connection with customers seeking meaning beyond just a product.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 106 Examples:
1,955,762 Total Clicks
Date Range:
Aug 11 — Apr 13
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Superstitious Beer Commercials
Superstitious Beer Commercials
The Bud Light Super Bowl Commercials Feed into Fan Frenzy
The Bud Light Super Bowl commercials play into sports enthusiasts superstitions about the big game. Bud Light is a beer company that has thrived during the NFL season, releasing back to back... MORE
Zodiac Bottle Branding
Zodiac Bottle Branding
12 Signs Wine Packaging Incorporates Illustrated Astrology
When it comes to vino, there are so many great opportunities for conceiving a fresh name and brand identity, and 12 Signs Wine packaging takes full advantage. To celebrate the divine alcoholic drink as… MORE
play_circle_filledSuperstitious Karma Tees
Superstitious Karma Tees
'Reverse the Curse' Gives Goats While Helping Cubs Fans
When you buy a Reverse the Curse Chicago t-shirt, you're not only getting a fun tee, you're also joining a movement, and giving a family in a developing country the opportunity to lift themselves out of… MORE
34 Astronomical Zodiac Accessories
34 Astronomical Zodiac Accessories
From Astrology B-Ball Kicks to Crimson Zodiac Sportswear
With each New Year comes new zodiac accessories relating to astrological signs and the Chinese calendar. You might be the sort of person who looks to the stars for information on your love life,... MORE
Female Zodiac Incarnations
Female Zodiac Incarnations
Blanca Vidal Illustrates the 12 Horoscope Signs as Women
Even if you don’t believe in astrology, you have to admit that these Blanca Vidal illustrations are rather fascinating. Depicting the twelve zodiac signs as beautiful women, Vidal characterizes each lovely… MORE
Astrological Website Graphs
Astrological Website Graphs
'The Internet Map' Puts the World's Online Hubs to Scale
Ruslan Enikeev’s ‘The Internet Map’ puts the world’s largest sites into an astrological perspective. The round planet-like circles are sized based on popularity, and are... MORE
play_circle_filledZodiac Resorts
Zodiac Resorts
Villa Mahapala Hotel in Bali is Serious About Star Signs
When picking a theme for a hotel, how far should you go? The Villa Mahapala Hotel in Bali, Indonesia, would tell you there's no room that should be left untouched by its theme: the zodiac. On checking… MORE
Cartoon Psychic Cards
Cartoon Psychic Cards
The KENZO Tarot Cards are Chic and Superstitious
The KENZO tarot cards are a set of designer drawn superstitious accessories. The limited-edition pack consists of 22 cards. The original artwork on each card was designed and illustrated by Michael... MORE
Wild Booze Accessories
Wild Booze Accessories
The Chinese Zodiac Animal Wine Stoppers are Fun Collectibles
The Chinese Zodiac calendar comes equipped with 12 animals that represent not only your year of birth but also allegedly your personality traits, and the Chinese Zodiac Animal Wine Stoppers are a great… MORE

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Typographical Booze Branding
Typographical Booze Branding
Helvetica Beer Packaging Appeals Editorial-Inclined Graphic Designers
Zodiac Serpentine Sneakers
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The AF1 Year of the Snake are an Ancient Chinese-Inspired Kicks
Reptilian Holiday Shoes
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The Adidas Superstar 80s Chinese New Year Sneakers Slither
Bomber Jet Playing Cards
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These Stealth Playing Cards Make Poker a Deadly Competition
Presidential Playing Cards
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The Abraham Lincoln Playing Cards are Playfully Patriotic
Lavish Barreled Brews
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The Samuel Adams Utopias Beer Provides a Flavorful Taste of Luxury
Flavor-Enhancing Steins
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The Beer Tasting Set Gives You the Fullest Beer Experience
Menacing Cyclops Bottle Poppers
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The Beer Monster Uses Its Teeth to Take Care of Annoying Caps
Death-Predicting Fortunes
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Zombie Tarot Cards Do Not Hold Good News for the Human Race
Spinning Drinking Games
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Boozy Rock Band Beverages
Boozy Rock Band Beverages
KISS Beer Blends Rockstar Swagger with Easy Drinking Taste
Disguised Driver Safety PSAs
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Zurich Beer Draws Driving Comparisons in Its Texting and Driving Ad
Booze Concealing Overcoats
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The Enjoi Beer Hunter Jacket Keeps You Warm and Your Liquor Cool
Lavish Timber Drink Sleeves
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Ferociously Inked Footwear
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play_circle_filledInternet Racetrack Ads
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The Google Fiber Video Introduces its New System
Internet-Savvy Nomad Charts
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This Online Travel Industry Infographic is a Telling Snapshot
Digital Scholastic Graphics
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Caped Crusader Hashtags
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The Jimmy Kimmel #FakeDarkKnightSpoiler Segment is Clever
Customer Service Infographics
Customer Service Infographics
The 'Bluewolf' Chart Shows Benefits of Social Media Client Care
Internet-lllustrated Dictionaries
Internet-lllustrated Dictionaries
The 1,240-page Google Dictionary is Technologically Savvy
Internet Feline Competitions
Internet Feline Competitions
The Cat Video Film Festival Features the Best Kittys Around
Digital Usage Infographics
Digital Usage Infographics
The Pew Research Center Examines the Millennials
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Craigslist Joe is One Captivating Social Experiment
Graphically Comical Fortunes
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Eun-Ha Paek Blends Humor with Foresight In Her Tarot Cards
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This Nike Air Jordan Design Celebrates the Year of The Dragon
Vibrant Hallucinatory Visions
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Joanna Krotka Renders Psychedelic Pictures with an Asian Twist
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Angelic Airbrushed Females
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Anna Dittmann Paints Heavenly Women Evocative of Religious Figures
Surreal Evaporating Subjects
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Michael Molloy Renders People Disintegrating into Thin Air
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Goenetix Mixes up Comic Apparel in 'Bad Laundry Day' Series
Gigantic Vegetation Visuals
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Kei Kobayashi Paints Humans Amid Humungous Fruits
Flat-Faced Graphite Drawings
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Oriol Angrill Jorda Renders Subjects Squished Upon a Level Surface
Gold-Laced Girl Illustrations
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Ikenaga Yasunari Uses Expensive Element as a Medium
Phantom Lover Illustrations
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Peony Yip Depicts Translucent People Being Intimate with Their Mates
Zodiac-Themed Designer Bags
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NeochaEDGE x Coach 'Year of the Dragon' Accessories
Dazzling Dragon Watches
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These Chinese New Year Timekeepers by Benzinger are Detailed
Crimson Zodiac Sportswear
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Puma 'Year of the Dragon' Pack Gets Ready for Chinese New Year
Holiday-Commemorating Timepieces
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Ring in the New Year With the Swatch Year Of The Dragon Watch
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The Nike Air Force 1 'Year of the Dragon' Celebrates the Chinese Holiday
Chinese New Year High Tops
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Converse Year of the Dragon Chuck Taylors Feature Fierce Eastern Design
Reptilian Zodiac Kicks
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Converse Jack Purcell 'Year of the Dragon' Celebrates the Animal of 2012
Zodiac-Inspired Trainers
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Do-Good Reward Products
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Project Living Well Gets You to Serve Locally, Give Water Globally
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