Standard feminine products are given a hyper-masculine twist
Implications - The topic of whether or not men feel properly addressed in media is not often discussed. Now, gender lines are blurred and men are more vocal about their thoughts on gender equality. Thus, companies are re-inspecting branding practices to not only include men, but to make them comfortable using products previously perceived as feminine.
Trend Themes
1. Gender Blurring of Products - More products previously perceived as feminine are being designed to include men in their branding and be comfortable for them to use.
2. Masculine Marketing - Companies are targeting men with traditionally feminine products or services, using masculine branding and marketing techniques.
3. Gender-neutral Fashion - Designers are combining classic, high-fashion and vintage styles to create gender-neutral clothing pieces that appeal to both men and women.
Industry Implications
1. Personal Grooming - Business professionals in the personal grooming industry can explore creating more unisex products or products designed to appeal to men in traditionally female product categories.
2. Food and Beverage - Business professionals in the food and beverage industry can target male consumers with traditionally feminine products by using masculine branding and advertising techniques and focusing on health-conscious options.
3. Fashion - Business professionals in the fashion industry can create gender-neutral clothing lines that appeal to both men and women and focus on combining classic, high-fashion and vintage styles to create unique pieces.
