Traditionally feminine beauty routines are now commonplace for urban males
Implications - Urban males are now feeling the pressure that women have been feeling for a long time. Men are now expected to groom and primp to keep up with their idolized celebrity male counterparts and thus, are spending vast amounts of time and money dedicated to improving their appearance. The boomer generation hasn't embraced this concept, but millennial males are the demographic driving it.
Trend Themes
1. Male Grooming - Urban males are now spending vast amounts of time and money on improving their appearance.
2. Discreet Grooming - Men are opting for grooming products that are discreet and travel-friendly.
3. Natural Ingredients - Men with sensitive skin prefer grooming products with natural ingredients that won't cause irritation.
Industry Implications
1. Beauty - The beauty industry can target men with more male-centric grooming products.
2. Lifestyle - The lifestyle industry can market discreet and travel-friendly grooming products for men on-the-go.
3. Natural - The natural industry can cater to men who prefer natural and organic grooming products.
7 Featured, 59 Examples:
775,309 Total Clicks
Date Range:
Aug 12 — Mar 13
Trending:
Average
Consumer Insight Topics:
