UNA Wine Packaging Celebrates the History of Italian Flavor
Amelia Roblin — June 2, 2011 — World
References: cibicworkshop & lovelypackage
One hundred and fifty years of Italian history are commemorated within UNA Wine packaging -- and what more appropriate means could be chosen for the celebration of the unification of this particular Mediterranean country?
Native grapes from all throughout Italy were fermented with a mixture of 20 of the land's most delectably flavored wines, making a truly momentous concoction deserving of the highest regard as far as alcoholic beverages are concerned.
Cibic Workshop can be credited with the branding of the prized bottles, and of course an aesthetic of sophistication was carried out. Clean ebony-hued glass contains the pungent drink, and UNA Wine packaging is elegantly marked with a refined label large enough to designate its contents, and embellished with a dignified wax seal.
Native grapes from all throughout Italy were fermented with a mixture of 20 of the land's most delectably flavored wines, making a truly momentous concoction deserving of the highest regard as far as alcoholic beverages are concerned.
Cibic Workshop can be credited with the branding of the prized bottles, and of course an aesthetic of sophistication was carried out. Clean ebony-hued glass contains the pungent drink, and UNA Wine packaging is elegantly marked with a refined label large enough to designate its contents, and embellished with a dignified wax seal.
Trend Themes
1. Heritage Branding - Opportunity for businesses to leverage historical significance and cultural heritage in their branding to create emotional connections with consumers.
2. Wine Tourism - Opportunity for wine and travel industries to collaborate and create unique experiences for tourists interested in wine production and tasting.
3. Luxury Packaging - Opportunity for businesses to differentiate themselves through unique and sophisticated packaging designs that enhance the value perception of their products.
Industry Implications
1. Food & Beverage - Brands can explore collaborations and limited edition products to celebrate cultural and historical significance, creating a unique value proposition and emotional connection with consumers.
2. Tourism - Wine tourism can be promoted as an opportunity to experience the cultural and historical significance of wine production in different regions, capitalizing on the trend of experiential travel.
3. Packaging - Opportunity for businesses to create packaging that enhances the perceived value of their products through unique and sophisticated designs, appealing to consumers' desire for premium and luxurious experiences.
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