The Nike Year of the Rabbit Rings in the Chinese New Year
Michael Hines — January 12, 2011 — Fashion
References: kix-files & highsnobiety
The Chinese New Year is right around the corner and Nike is celebrating with the Nike Year of the Rabbit. Nike traditionally rings in the Chinese New Year with a new shoe release and this year is no different as the Tennis Classic was remade to ring in the new year.
The Nike Year of the Rabbit comes in two colors: metallic gold for the boys and metallic red for the girls. The shoe features a rabbit on the inside heel as well as the year on the tongues. While the shoe is a China exclusive, you can still see it in all its glory in the gallery featured.
The Nike Year of the Rabbit comes in two colors: metallic gold for the boys and metallic red for the girls. The shoe features a rabbit on the inside heel as well as the year on the tongues. While the shoe is a China exclusive, you can still see it in all its glory in the gallery featured.
Trend Themes
1. Chinese New Year - Opportunity for brands to create limited edition products to celebrate and capitalize on the Chinese New Year.
2. Cultural Collaboration - Potential for brands to collaborate with local artists or designers to create culturally-inspired products for specific regions or celebrations.
3. Exclusive Releases - Strategy for brands to create exclusive products for specific markets or regions, generating excitement and demand.
Industry Implications
1. Footwear - Footwear brands can explore opportunities to create culturally-themed limited edition collections to appeal to diverse consumer segments.
2. Fashion - Fashion brands can partner with local artists to design unique and culturally significant pieces for special occasions or holidays.
3. Sports and Lifestyle - Opportunity for sports and lifestyle brands to create exclusive products tied to specific events or celebrations, generating buzz and attracting customers.
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