The Mary Andrews Horoscope Necklace is a Design from the Stars
Joanne Lam — July 7, 2010 — Fashion
References: etsy & refinery29
The Mary Andrews Horoscope Necklace is a unique jewelry piece which holds your astrological sign. With a vintage outlook and a matte metallic finish, these chains make a great gift for someone's birthday.
These intricate handmade pieces are individually unique, but if you want the complete set as a collection, check out the featured links and gallery to see these horoscope sign pendants in their entirety.
Implications - One of the best ways a company can create a lasting connection with a consumer is providing the customer with the opportunity to customize a purchase. By giving consumers the option to choose, the company shows that it is receptive to the feelings and opinions of their fanbase.
These intricate handmade pieces are individually unique, but if you want the complete set as a collection, check out the featured links and gallery to see these horoscope sign pendants in their entirety.
Implications - One of the best ways a company can create a lasting connection with a consumer is providing the customer with the opportunity to customize a purchase. By giving consumers the option to choose, the company shows that it is receptive to the feelings and opinions of their fanbase.
Trend Themes
1. Customized Jewelry - The trend of customized jewelry allows companies to create a lasting connection with consumers by providing them the opportunity to personalize their purchases.
2. Astrological Accessories - The rise in popularity of astrological accessories presents an opportunity for companies to tap into the growing market of consumers who are interested in astrology and personalized products.
3. Vintage-inspired Designs - The trend of vintage-inspired designs offers a disruptive innovation opportunity for companies to create unique and nostalgic jewelry pieces that resonate with consumers.
Industry Implications
1. Jewelry - In the jewelry industry, the customization trend opens up new avenues for companies to differentiate themselves and build loyal customer bases.
2. Fashion Accessories - The trend of astrological accessories creates a market opportunity for companies in the fashion accessories industry to cater to consumers who are interested in astrology and self-expression.
3. E-commerce - The rise in popularity of customized and personalized jewelry presents a disruptive innovation opportunity for companies in the e-commerce industry to offer easy customization options and personalized shopping experiences.
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