The 9/11 Memorial Commemorative Wine Raises Money for Charity
Meghan Young — August 24, 2011 — Lifestyle
References: liebcellars & refinery29
Some may consider the 9/11 Memorial Commemorative wine seriously tacky while others may believe that it offers a great way to raise a toast to lost loved ones and those who tried to help them on that tragic day. Wherever you may fall on that spectrum or whatever you may feel, it is here to stay, at least for the meantime.
Developed by Long Island Winery Lieb Family Cellars, the 9/11 Memorial Commemorative wine is available in two types: merlot and chardonnay. Although the Lieb Family might try to deny jumping on the commemorative merchandise bandwagon for this upcoming anniversary, the price ($19.11) does make that hard to swallow. That said, six to ten per cent of the proceeds from the bottle sales will go to National September 11 Memorial and Museum.
Developed by Long Island Winery Lieb Family Cellars, the 9/11 Memorial Commemorative wine is available in two types: merlot and chardonnay. Although the Lieb Family might try to deny jumping on the commemorative merchandise bandwagon for this upcoming anniversary, the price ($19.11) does make that hard to swallow. That said, six to ten per cent of the proceeds from the bottle sales will go to National September 11 Memorial and Museum.
Trend Themes
1. Commemorative Alcoholic Beverages - Creating alcoholic beverages to commemorate significant events can tap into people's emotional connection and offer a unique way to pay tribute.
2. Charitable Fundraising - Integrating fundraising initiatives into product sales can generate financial support for relevant causes while providing consumers with a tangible way to contribute.
3. Emotional Marketing - Using emotions and nostalgia in marketing campaigns can create a deep connection with consumers and potentially increase sales and brand loyalty.
Industry Implications
1. Wine and Wineries - The wine industry can explore the creation of commemorative wine collections to cater to consumers' desire for sentimental and meaningful products.
2. Non-profit Organizations - Non-profit organizations can capitalize on commemorative merchandise collaborations to raise funds and increase awareness for their respective causes.
3. Marketing and Advertising - Marketing firms can assist brands in developing emotional marketing strategies that leverage significant events to connect with consumers on a deeper level.
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