Social networks are being used to form cliques with distinct identities
Implications - Individuals are arranging themselves into various online "tribes." The social networks that they participate on actively are defining the type of person that they are and these niche networks are allowing them to connect with other like-minded individuals. Facebook, Twitter, Pinterest, Instagram, etc. all have unique cultures and values.
Trend Themes
1. Niche Social Networks - Individuals are connecting to like-minded online "tribes" with specific interests and values, which creates opportunities for new social network platforms to cater to these communities.
2. Social Media-inspired Fashion - The obsession with social media has led to a new market for fashion designers to create social media-inspired clothing and accessories.
3. Real Life Emoticon Parodies - The popularity of emoticons has created an opportunity for comedians to create viral video content by parodying real-life situations with emoticons.
Industry Implications
1. Online Communities - Business professionals can reference the trend of niche social networks to create new online communities for specific interests and values.
2. Fashion Design - The trend of social media-inspired fashion creates opportunities for designers and entrepreneurs to launch new fashion brands and lines.
3. Viral Video Marketing - The trend of real-life emoticon parodies creates opportunities for marketers to create viral video content that engages with a younger audience.
4 Featured, 34 Examples:
248,525 Total Clicks
Date Range:
Aug 10 — Mar 13
Trending:
Average
Consumer Insight Topics:
