This Nike Air Jordan Design Celebrates the Year of The Dragon
Josh Triantafilou — April 25, 2012 — Marketing
References: gingermonkeydesign & behance.net
The British illustrator and designer known as Ginger Monkey was plucked up by Nike last summer to create packaging artwork for the limited edition 'Year of the Dragon' Air Jordan shoe.
The packaging is comprised of a red box (a lucky color in Chinese culture) embossed with dragons in the style of traditional Chinese artwork. This is obviously quite fitting for a Year of the Dragon shoe; however, there is more to the artwork than Asian astrological themes.
The design that adorns the top of the box is superbly symmetrical. Its balanced proportions evoke a sense of harmony that is in keeping with its mystical theme.
As far as packaging goes, Ginger Monkey's work is top notch. Many who purchase the limited edition Air Jordans will be inclined to keep the box they came in.
The packaging is comprised of a red box (a lucky color in Chinese culture) embossed with dragons in the style of traditional Chinese artwork. This is obviously quite fitting for a Year of the Dragon shoe; however, there is more to the artwork than Asian astrological themes.
The design that adorns the top of the box is superbly symmetrical. Its balanced proportions evoke a sense of harmony that is in keeping with its mystical theme.
As far as packaging goes, Ginger Monkey's work is top notch. Many who purchase the limited edition Air Jordans will be inclined to keep the box they came in.
Trend Themes
1. Limited Edition Packaging - There is an opportunity to create unique and visually appealing packaging designs for limited edition products.
2. Asian Astrological Artwork - Incorporating Asian astrological themes in product designs can create a sense of cultural relevance and appeal to specific consumer groups.
3. Symmetrical Design Aesthetics - Creating products with symmetrical and balanced designs can evoke a sense of harmony and appeal to consumers looking for visually pleasing products.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage Limited Edition Packaging to create exclusive and collectible products that drive customer demand.
2. Art and Design - The art and design industry can explore the use of Asian Astrological Artwork to create unique and culturally significant products.
3. Luxury Goods - Luxury goods industry can incorporate symmetrical design aesthetics to enhance the visual appeal and perceived value of high-end products.
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